Watch my CreativeLive course free Monday (7/18) & Tuesday (7/19)

If you’ve been meaning to watch my CreativeLive course, “Command the Fees You Deserve,” set aside some time Monday & Tuesday when it will be br...

It’s not too late to say “Happy New Year”

Yesterday I got this Happy New Year postcard from Elements Design wishing me a year of growth and success. On Friday, I got this “new year” email m...

Getting referrals? Don’t do this…

Lately I’ve been getting some great clients via referral. In the past few months, 5 new clients (qualified with budgets!) came my way via 5 differ...

Is Word of Mouth the Best Marketing Tool?

It’s been a long time coming but I finally wrote a rant about word of mouth. So many people glorify it — maybe you, too? You think it’s the best ma...

Creative Introverts: Go to Summer Camp in August

Here’s a guest post from Cat Neligan, a web designer in England who invited me to be one of the “expert counselors” in her online “summer camp,” G...

B2B Copywriters: Learn from the Masters in August

If you are a copywriter working in — or considering — the B2B market, check out this new online training. I’m one of 8 teachers, along with Bob Bl...

“Your Self Promotion is Not About You” — What This Really Means

I know it sounds like a contradiction, but trust me when I say that effective marketing isn’t about you. It’s about them — your ideal clients. Her...

Why you should never listen to the inner critic

Last week, I held my annual “birthday sale” in the Marketing Mentor Shop–but I almost didn’t do it. As I was writing the email message announcing ...

The quickest “yes” ever…

I’ve spoken to clients before who seemed like they’d done their research, read my website thoroughly, and knew they were going to hire me before w...

Using LinkedIn Pulse as Your Blog — Content Marketing Examples

I wrote last month about “finding your people” and to do that, you have to go where they go, to be where they are. Online that’s likely to be on L...

Can I change old habits?

I’ve always been the kind of person who waits until I have no clean clothes to do laundry…who waits until I can’t see my table anymore to clean my...

[Podcast] How to get projects that are perfect for you

Has this ever happened to you? You hear about a project and think to yourself, “That is perfect for me!” The only problem: the client doesn’t know...