Blog

How exactly do you listen to the market? It's a simple idea, but hard to absorb. In this video, Ilise Benun outlines 3 simple ways to listen for your niche, listen for your marketing content and listen for ideas for your content marketing. Lots of examples to help you understand.

If you hate networking, Episode #430 of the Marketing Mentor Podcast is for you. I talked with Susan McPherson, author of “The Lost Art of Connecting,” about the difference between networking and connecting, plus how to approach this essential skill as an introvert.

Wondering if you'll ever be able to stop marketing yourself? Or not sure if you're doing enough marketing? In Episode #429, Melanie the Marketer and I talked about what to pull back on and what to keep doing, when your marketing is working so well and you just get too much work: a good problem to have!

Episode #427 of the Marketing Mentor Podcast is a conversation with Michael Roderick about the difference between word of mouth (a dangerous way to market your business) and referrals, and how to find referral partners to help grow your business.

How to grow your creative business with one marketing tool by making it a daily habit -- it's that simple!

If you want to stand out on LinkedIn, use the sound of your voice. Read on to learn how and, of course, see lots of excellent examples.

Podcast #407 is a conversation with Sarah Pike, a laser cutting artist whose email newsletter, Adventures in Laser Cutting, is working! In this episode, Sarah shares not only her process but also the mindset that allows her to get over all the obstacles she and so many creative professionals face when doing their own self promotion, especially an email newsletter.

How do you engage on LinkedIn without spending tons of time creating content? The truth is, all you need is an engaging question or idea -- and that takes thinking. Here's the simple technique I use and you can too!