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Blog
December 13, 2020
What it takes to make "email newsletter magic"
Podcast #407 is a conversation with Sarah Pike, a laser cutting artist whose email newsletter, Adventures in Laser Cutting, is working! In this episode, Sarah shares not only her process but also the mindset that allows her to get over all the obstacles she and so many creative professionals face when doing their own self promotion, especially an email newsletter.
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October 8, 2020
LinkedIn Hack: A Simple Way to Get People Commenting
How do you engage on LinkedIn without spending tons of time creating content? The truth is, all you need is an engaging question or idea -- and that takes thinking. Here's the simple technique I use and you can too!
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October 4, 2020
LinkedIn 101 for New Copywriters
"Melanie the Marketer" Deardorff answers 10 questions asked by beginning copywriters about how to use LinkedIn effectively (and shares a few videos too).
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September 7, 2020
How to Use Your Birthday as a Marketing Tool
People love birthdays, theirs, of course, but also yours! So I'm encouraging everyone to use their birthday as a marketing tool. Anyone can do it so here are my top tips to do it right and some excellent examples of creative professionals who are following my lead and reaping the rewards.
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September 4, 2020
Should You Really Forget Funnels? A chat with Lisa Mullis
Podcast #400 is a meaty conversation with one of my favorite guests, Lisa Mullis of Paraphrase Communications. You see, I’ve been ranting lately about the "automation bandwagon" that so many...
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August 21, 2020
How to Pitch Yourself as a Podcast Guest with Francis Nayan
Podcast #399 is a conversation with Francis Nayan, a copywriter who pitched himself as a podcast guest to me. He shared how he chooses who to pitch to, how much time he spends crafting the pitch message, and what his follow up strategy is.
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August 10, 2020
Join the "Blogust" Blogging Challenge
It's not too late to join the "blogust" Blogging Challenge initiated by Melanie the Marketer. All you have to do is write 4 posts by August 31. That's it. We're all holding each other accountable so that you'll have plenty of content to wrap up 2020 with a bang (and maybe even a few new and better clients!
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May 24, 2020
Is It Time to Reframe Your Business?
Most of the time, I think of my business as a journey of personal development, through which I learn and grow up a little bit more every day, while having...
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