Industry-shaping programming and leadership
Ilise Benun speaks to groups of creative professionals large and small on marketing, money and other business topics.
In her more than 30 years in coaching, Ilise Benun has developed and delivered programming for creative professionals as instructor at the Maryland Institute College of Art and as “Business Coach” for the Savannah College of Art & Design. She’s also co-founder and host of the creative business and design entrepreneurship program for HOW Design Live, and has conducted marketing workshops for art schools and trade organizations catering to the creative community, including International Freelancers Day, the NYU Entrepreneurship Summit, HOW Interactive Conference and many more.
The longer story
As coach and mentor to the creatively self-employed, Ilise has helped thousands of creative professionals learn the skills to build the businesses, and lives, they dream of.
She has developed and delivered programming for creative professionals, previously as instructor in the “Business of Design” graduate program at Maryland Institute College of Art and as co-founder/host of the Creative Business/Design Entrepreneurship program of HOW Design Live.
Since 1993, Benun has been conducting marketing workshops for art schools and trade organizations that cater to creative professionals, including HOW Design Live, HOW Interactive Conference, Registered Graphic Designers of Ontario (Canada), Graphic Designers of Canada, NY Designs (LaGuardia Community College/CUNY), AIGA, Spark, Graphic Artists Guild, SCAD, Rhode Island School of Design (RISD), The School of Visual Arts (NYC), Pratt Institute, Kendall College of Art and Design, Sage College of Albany, New Jersey Creatives, The Freelancers Union, Editorial Freelancers Association, International Freelancers Day, International Association of Business Communicators, Business Marketing Association, NYU Entrepreneurship Summit, the 92nd St. Y and many more.
Benun is the author of 7 books, including, “The Creative Professional’s Guide to Money,” “The Designer’s Guide to Marketing and Pricing (HOW Design Books), “Stop Pushing Me Around: A Workplace Guide for the Timid, Shy and Less Assertive” (Career Press), “The Art of Self Promotion,” “Self-Promotion Online” (HOW Design Books) and “Designing Web Sites:// for Every Audience” (HOW Design Books). She also co-authored “Public Relations for Dummies, 2nd Edition” (Wiley) with Eric Yaverbaum and Bob Bly.
Benun is also the host of the Marketing Mentor Podcast and the lead author on The Marketing Mentor Blog (named by QuickBooks as one of the 100 Best Business Blogs). She publishes bi-weekly via email, “Quick Tips from Marketing Mentor,” which is read by 16,000+. Her work has also been featured in national publications (both online and off), including Entrepreneur.com, HOW Magazine, Toronto Globe and Mail, Inc. Magazine, Nation’s Business, Self, Essence, Crains New York Business, Dynamic Graphics, Working Woman, The New York Times, The Washington Post, The Denver Post and more.
Ilise Benun is Program Partner for HOW Design Live and co-founder in 2008 of one of its original events, The Creative Freelancer Conference.
She has developed and delivered “business basics” online courses for various institutions including: The Savannah College of Art & Design, Maryland Institute College of Art’s Graduate Program, The Business of Art & Design, American Writers & Artists Inc.
For HOW Design University, her courses in the Certificate in Creative Business Entrepreneurship include:
Graphic Design Proposals 101, The Key Steps to Earning More in Your Creative Business, Strategies for Creative Freelancers, Developing A Successful Online Marketing Plan, and How to Start Your Own Freelance Business.
She was also the lead developer and trainer of a curriculum for the Freelancers Union called, “Freelance 360: How to Be a Better Boss of You,” which included a series of six workshops and panel presentations led by expert freelancers, covering:
Work, Life and You: Staying Sane While Managing All Three; Setting a Strong Foundation for Your Freelance Business; Thriving Networks: Marketing and Connecting That Works; Be Their Go-To: Building Lasting Relationships with Clients & Collaborators; Work Smarter, Not Harder: Streamlining Your Day to Day Freelance Life; and Planning for Growth.
Marketing Starter Podcast
with Tim Hines
Crafting Your Creative Business
with Michael Roderick on Access to Anyone
Creating in Uncertain Times
with Chris Martin on Getting Work to Work
Sandler's How to Succeed Podcast
with Mike Montague
Real Women in Business Podcast
with Cass McCrory
The Media Hit That Got Me Business for 10 years!
with Paula Rizzo
with Jurgen Strauss
Design Domination Podcast
with Colleen Gratzer
How to Pick a Niche
with Ed Gandia
with Emily Lewis & Lea Alcantra
Jumpstart Jeffalyitics Podcast
with Jeff Sauer
Getting Creative Work in the Gig Economy
in American Marketing Associations Marketing News
Financial Strategy & Advice for Creatives
with Farnoosh Torabi on the So Money Podcast
Business of Writing Podcast
with Laura Gale and Rachel Mazza
Built to Stay Podcast
with Bart Bradshaw
Financial Gravity Podcast
with John Pollock
How I Learned to Love the Money Conversation
with Clients From Hell Podcast
Live in the Feast Podcast
with Jason Resnick
Creative Warriors Podcast
with Jeffrey Shaw
with Brian Clark
Smart Networking Strategies for Creative Professionals
with Ed Gandia
Get Work to Work Podcast
with Chris Martin
Giant Thinkers Podcast
with Ram Castillo
How to Deal with Difficult Clients
with Marketing for Creatives
Get Comfortable Talking About Money
with Kelly Campbell on the Thrive Podcast
Marketing for Translators podcast
with Tess Whitty
with Leticia Latino-van-Splunteren
Freelance Conference 2019
with Emily Leach
21st Century Creative
with Mark McGuinness
The Entrepreneur’s Inner Game
with Nina Cooke
Bureau Briefing Podcast
with Carl Smith
The Mike Kim Show
with Mike Kim
Smart Marketing Objectives
with David Bain of Digital Marketing Radio
The Nusii Podcast
with Nathan Powell
When Ilise isn’t coaching, writing, podcasting, or speaking about marketing creative businesses, you can find her walking Fanny in Forsyth Park.