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Blog
December 9, 2021
What's the easiest content marketing to do?
The best way to get started with content marketing -- and one of the most effective marketing tools, according to my Simplest Marketing Plan 4.0 -- is an expert roundup. Check out this excellent example from Envato, in which I am featured as one of their "experts" on how to start a small business. It's a win/win! I share my ideas. They share my content. They share my ideas. I share their content.
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November 27, 2020
How to attract "qualified" clients with content marketing
Podcast #406 Is a chat with
Melanie “the Marketer” Deardorff about the technique I use (and teach) to attract your ideal clients with content marketing so you can stop wasting time on those who are not ready to hire you. Listen and learn...
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September 4, 2020
Should You Really Forget Funnels? A chat with Lisa Mullis
Podcast #400 is a meaty conversation with one of my favorite guests, Lisa Mullis of Paraphrase Communications. You see, I’ve been ranting lately about the "automation bandwagon" that so many...
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March 15, 2020
[Podcast] #388 Should you still be blogging? I think so. Here’s why.
I know it’s all coronavirus all the time these days in the media but this podcast episode is not about that. However, I will say this: if your business or...
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February 19, 2020
[Podcast] How to Succeed by Connecting with Content
Connecting with content is about making genuine connections. How to do that is what Sandler Training wanted to know more about. So, I spoke with Mike Montague about how to...
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May 20, 2019
Best Email Newsletters = Less "News" and More "Letter"
Last week at the AWAI Bootcamp, I had a bit of a revelation during Ann Handley's Opening Keynote. She said something I wish I had thought of! So I...
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May 1, 2018
Content Marketing on Steroids
At HOW Marketing Live today, I am giving a brand new presentation about the "best" marketing strategy for creative professionals. It's called, "How To Reach Your Dream Clients With Content Marketing,"...
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June 25, 2017
[New] 3 Simple Strategies for Content Marketing That You'll Actually Do
Most creative professionals I talk to have no problem with the idea that they need to promote themselves. The big obstacle is figuring out what their content should be -- that stops...
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