What's the easiest content marketing to do?
The best way to get started with content marketing -- and one of the most effective marketing tools, according to my Simplest Marketing Plan 4.0 -- is an expert roundup. Check out this excellent example from Envato, in which I am featured as one of their "experts" on how to start a small business. It's a win/win! I share my ideas. They share my content. They share my ideas. I share their content.Read more
How to attract "qualified" clients with content marketing
Podcast #406 Is a chat with Melanie “the Marketer” Deardorff about the technique I use (and teach) to attract your ideal clients with content marketing so you can stop wasting time on those who are not ready to hire you. Listen and learn...Read more
Should You Really Forget Funnels? A chat with Lisa Mullis
Podcast #400 is a meaty conversation with one of my favorite guests, Lisa Mullis of Paraphrase Communications. You see, I’ve been ranting lately about the "automation bandwagon" that so many...Read more
[Podcast] #388 Should you still be blogging? I think so. Here’s why.
I know it’s all coronavirus all the time these days in the media but this podcast episode is not about that. However, I will say this: if your business or...Read more
[Podcast] How to Succeed by Connecting with Content
Connecting with content is about making genuine connections. How to do that is what Sandler Training wanted to know more about. So, I spoke with Mike Montague about how to...Read more
Best Email Newsletters = Less "News" and More "Letter"
Last week at the AWAI Bootcamp, I had a bit of a revelation during Ann Handley's Opening Keynote. She said something I wish I had thought of! So I...Read more
Content Marketing on Steroids
At HOW Marketing Live today, I am giving a brand new presentation about the "best" marketing strategy for creative professionals. It's called, "How To Reach Your Dream Clients With Content Marketing,"...Read more