Blog

The best way to get started with content marketing -- and one of the most effective marketing tools, according to my Simplest Marketing Plan 4.0 -- is an expert roundup. Check out this excellent example from Envato, in which I am featured as one of their "experts" on how to start a small business. It's a win/win! I share my ideas. They share my content. They share my ideas. I share their content.

Podcast #406 Is a chat with Melanie “the Marketer” Deardorff about the technique I use (and teach) to attract your ideal clients with content marketing so you can stop wasting time on those who are not ready to hire you. Listen and learn...

Podcast #400 is a meaty conversation with one of my favorite guests, Lisa Mullis of Paraphrase Communications. You see, I’ve been ranting lately about the "automation bandwagon" that so many...

I know it’s all coronavirus all the time these days in the media but this podcast episode is not about that. However, I will say this: if your business or...

Connecting with content is about making genuine connections. How to do that is what Sandler Training wanted to know more about. So, I spoke with Mike Montague about how to...

Last week at the AWAI Bootcamp, I had a bit of a revelation during Ann Handley's Opening Keynote.  She said something I wish I had thought of!   So I...

At HOW Marketing Live today, I am giving a brand new presentation about the "best" marketing strategy for creative professionals. It's called, "How To Reach Your Dream Clients With Content Marketing,"...

Most creative professionals I talk to have no problem with the idea that they need to promote themselves. The big obstacle is figuring out what their content should be -- that stops...