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The Marketing Mix
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How promotional is too promotional?
In this short solo podcast episode #465, I ask (and answer) the question: "How promotional is too promotional -- especially when it comes to content marketing?
The Hidden Purpose of Content Marketing
The hidden reason you should be doing content marketing isn't what you think. It's much simpler. And understanding it will make your content both more impactful and easier to create.
Why would anyone want your content?
Why would anyone want your content? And what’s the difference between your content marketing and your marketing content? Those are just a few of the questions I answered in my...
The Night Before Site Launch (by Robert Lodi, t...
Did you know content marketing could be a poem? Yup, it can. So for a little holiday cheer, I am reading aloud "Twas the Night Before Site Launch," a really...
How to Bring Yourself into Your Content Marketi...
If you struggle with your own content marketing, you'll love Episode #461 of the Marketing Mentor Podcast with Ann Handley, author of the best-selling book, Everybody Writes, totally revamped for it's 2nd...
What's the easiest content marketing to do?
The best way to get started with content marketing -- and one of the most effective marketing tools, according to my Simplest Marketing Plan 4.0 -- is an expert roundup. Check...
How to attract "qualified" clients with content...
Podcast #406 Is a chat with Melanie “the Marketer” Deardorff about the technique I use (and teach) to attract your ideal clients with content marketing so you can stop wasting time...
Should You Really Forget Funnels? A chat with L...
Podcast #400 is a meaty conversation with one of my favorite guests, Lisa Mullis of Paraphrase Communications. You see, I’ve been ranting lately about the "automation bandwagon" that so many...
[Podcast] #388 Should you still be blogging? I ...
I know it’s all coronavirus all the time these days in the media but this podcast episode is not about that. However, I will say this: if your business or...
[Podcast] How to Succeed by Connecting with Con...
Connecting with content is about making genuine connections. How to do that is what Sandler Training wanted to know more about. So, I spoke with Mike Montague about how to...
Best Email Newsletters = Less "News" and More "...
Last week at the AWAI Bootcamp, I had a bit of a revelation during Ann Handley's Opening Keynote. She said something I wish I had thought of! So I...
Content Marketing on Steroids
At HOW Marketing Live today, I am giving a brand new presentation about the "best" marketing strategy for creative professionals. It's called, "How To Reach Your Dream Clients With Content Marketing,"...
[New] 3 Simple Strategies for Content Marketing...
Most creative professionals I talk to have no problem with the idea that they need to promote themselves. The big obstacle is figuring out what their content should be -- that stops...
It’s not too late to say “Happy New...
Yesterday I got this Happy New Year postcard from Elements Design wishing me a year of growth and success. On Friday, I got this “new year” email message about 2017 trends from one...
Should your website have pop-ups?
We’ve arrived at Step #6 (as defined in my free report): Choose your Call to Action. When it comes to CTAs, the goal is simplicity. Here’s why… Have you ever...
Revolve Podcast #2: Qualifying Your Prospects w...
Podcast interview with Revolve speaker, Ahava Leibtag of Aha Media For this 2nd episode in my special Revolve Conference series on the MarketingMentorPodcast.com, I welcome Ahava Leibtag, owner of Aha Media Group, a content...
How not to stalk your best prospects
Photo courtesy Shutterstock (Image ID:226765558) I just gave a brand new presentation for Digital Olympus, a free online event. (You can download the PPT at Gettalk.at/Stalking and/or watch the video here and all...
Using LinkedIn Pulse as Your Blog — Conte...
I wrote last month about “finding your people” and to do that, you have to go where they go, to be where they are. Online that’s likely to be on LinkedIn, essentially...