I know it’s all coronavirus all the time these days in the media but this podcast episode is not about that. However, I will say this: if your business or your services have anything to do with communication, this is good opportunity for you to help your clients communicate better. So don’t wait for them to ask. Be proactive and be helpful.
That said, here is the next in a series of conversations with Melanie the Marketer, (that’s Melanie Deardorff), who reached out to me to talk about why blogging is worth making time for, whether or not you like to write and whether or not you consider yourself "a blogger."
And I wholeheartedly agree -- there are lots of reasons for a blog to be included in your content marketing repertoire (and content marketing is one of the 3 main tools in my Simplest Marketing Plan 2.0).
In this chat, Melanie and I discuss why it’s worth making time for, even if you don’t like to write. Listen here or below:
- Read Melanie's companion blog post about blogging (very meta!)
- Listen to #387 Do you need fancy CRM software? I don’t think so, my recent semi-controversial episode with Melanie