Two Fantastic Ways to Transform Your Business
Plans
Do It Yourself!
The 2023 Simplest Marketing Plan (SMP)
Do It Together with Expert-led Guidance!
The 2023 Simplest Marketing Plan Program (SMP&P)
Plan comparison
The 2023 Simplest Marketing Plan (SMP)
Do it yourself.
Get a Clear Plan to Follow
- The Simplest Marketing Planner for 2023 (Fillable and Printable PDF)
- Yes
- [Live] Special Onboarding Sessions
- Yes
Learn, Get Inspired & Motivated
- Office Hours Monthly Live Sessions
- Yes
Build Your Skills & Put Them Into Practice
- Special Admission to Four, 4-Week Skill-Building Intensives
- No
- Twice Monthly Co-working Sessions
- No
- Monthly Live Ask Me Anything Sessions
- No
24/7 Community
- Private Community Slack Channel
- No
Cyber Monday Special Bonuses
- [NEW! Ebook] What to Say When, by Bob Bly & Ilise Benun
- Yes
- [Video] Avoid Feast or Famine Forever!
- Yes
- [Video] How to Care Less and Earn More (with Terri Trespicio)
- Yes
- [Video] Mastering the Money Conversation
- Yes
The 2023 Simplest Marketing Plan & Program (SMP&P)
Do it together with expert-led guidance.
Get a Clear Plan to Follow
- The Simplest Marketing Planner for 2023 (fillable and printable PDF)
- Yes
- [Live] Special Onboarding Session
- Yes
Learn, Get Inspired & Motivated
- Office Hours Monthly Live Sessions
- Yes
Build Your Skills & Put Them Into Practice
- Special Admission to Four, 4-Week Skill-Building Intensives
- Yes
- Twice Monthly Co-working Sessions
- Yes
- Monthly Live Ask Me Anything Sessions
- Yes
24/7 Community
- Private Community Slack Channel
- Yes
Plan comparison
Get a Clear Plan to Follow
| Plan | The 2023 Simplest Marketing Plan (SMP) | The 2023 Simplest Marketing Plan (SMP&P) |
|---|---|---|
| The Simplest Marketing Planner for 2023 (Fillable and Printable PDF) | Yes | Yes |
| [Live] Special Onboarding Session | Yes | Yes |
Learn, Get Inspired & Motivated
| Office hours | The 2023 Simplest Marketing Plan (SMP) | The 2023 Simplest Marketing Plan (SMP&P) |
|---|---|---|
| Office Hours Monthly Live Sessions | Yes | Yes |
Build Your Skills & Put Them Into Practice
| Skill-building & Co-working Sessions | The 2023 Simplest Marketing Plan (SMP) | The 2023 Simplest Marketing Plan (SMP&P) |
|---|---|---|
| Special Admission to Four, 4-Week Skill-Building Intensives | No | Yes |
| Twice-Monthly Co-Working Sessions | No | Yes |
| Monthly Live Ask Me Anything Sessions | No | Yes |
24/7 Community
| 24/7 Community Slack Channel | The 2023 Simplest Marketing Plan (SMP) | The 2023 Simplest Marketing Plan (SMP&P) |
|---|---|---|
| Private Community Slack Channel | No | Yes |
Enter: The Simplest Marketing Plan (SMP) for 2023
What if all you had to do was spend a few minutes a day following a very simple marketing plan…
And it led to a thriving business... and ultimately the exact life you’ve always wanted to live?
You could get back to focusing on the creative work you love – while enjoying bigger profits and landing clients who value you and your services.
Rebekah Mays on how the Simplest Marketing Plan has transformed her business
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The Simplest Marketing Plan helped me approach the right prospects, learn how to develop and nurture those relationships, and provide quality content to earn their respect, trust, and business. I’m happier and so are my clients. My business is thriving, and it’s because The Simplest Marketing Plan gave me the tools and the roadmap.
— Mary Vosika —
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Gosh, it’s been such a huge shift in my life since I started working with you (about a year and a half ago now!) … my whole mindset about work is different. Most of my freelance life (almost 10 years) I had an anxiety in the back of my mind that the work would dry up and there was nothing I could do about it. I feel so empowered now! Thank you so INCREDIBLY much for being such a wonderful mentor. I sing your praises to everyone, and I really mean it.
— Kate Purcell —
Get Better Clients with Bigger Budgets and More Fulfilling Projects in 2023
Marketing yourself can feel awkward and confusing. There are so many paths to go down…
Which one is right for your business? And which will you actually stick with?
The Simplest Marketing Plan (SMP) for 2023 guides you through each of the three marketing tactics, above, and sets you up with a consistent, simple system that’s easy to follow on your own.
So you can fill your calendar with dream clients and have a “reserve” of potential clients waiting in the wings.
Breeze through your monthly marketing tasks and keep track of what works best for your creative business.
Master the 3 marketing tactics you need for a thriving creative business.
01: Position Yourself as an Expert with High-Quality Content
To build your credibility and earning power – and stay “top of mind” to the kinds of clients you want to work with – you will need content that speaks to their needs. This way, your ideal clients will self-select and come looking for more, while you weed out everyone else.
02: Find Your People with Strategic Networking
Making connections in person and online, especially on LinkedIn — and building relationships with them over time — gives you a constant stream of referral sources and potential clients who are more likely to pass your name along or reach out to you when they need help.Or, as I like to say, “in their moment of need.” That’s the magic moment when the trust you’ve built through networking pays off!
03: Hand-Pick Your Ideal Clients with Targeted Outreach
Who would you be excited to work with? What organizations or causes are you drawn to work with? Who are you most competent and confident about serving? Confidently start the conversation about how you can help them with their specific problem.
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There’s no way to quantify how my life has changed since working with Ilise and being in her ecosystem of excellence. But it’s a lot. Like a lot a lot.
— Danielle Zeitlen Hughes —
With SMP, you get the Planner...
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Weekly Marketing Schedule
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Monthly Fill-In-The-Blank Tasks
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How to Turn Pain Points Into Content Worksheet
...and you get Monthly Office Hours
With The Simplest Marketing Plan for 2023, you’ll have the tools and structure you need to grow your business on your own.
The good news is, you won’t actually be alone.
You’ll also get to meet up with me and learn alongside fellow creatives for a full 12 months in our live Office Hours sessions.
In these monthly group gatherings, you’ll learn from examples of fellow creatives who are a few steps ahead in the marketing game – so you can apply their savvy to your own business.
Here’s what past participants have to say:
“Connecting with others as a solopreneur is my favorite thing.”
“One of the main reasons I purchased the Simplest Marketing Plan was to have access to Office Hours.”
“I like the Office Hours, too — I feel like it’s a wrap from the month before and a kick-off for the next month.”
NEW for 2023: With the Simplest Marketing Plan & Program (SMP&P), we'll grow your business together
Imagine where your business would be by this time next year if you had someone holding you accountable…
Pushing you forward in your marketing tasks…
Guiding you through each step…
And even setting you up with the time and space to get it done.
That’s what we’ll do - together - over the next 12 months…
In the all-new Simplest Marketing Plan & Program (SMP&P).
Along with your Simplest Marketing Planner for 2023 and the live monthly Office Hours Gatherings, you’ll also get…
You get...Twice-Monthly Co-working Sessions.
You’ll Get Your Marketing Done... By Doing it!
Worried you won’t follow through? Let’s fix that...
Our twice-monthly Co-working Sessions give you dedicated time - carved out to work together on your regular monthly marketing tasks.
Show up and you’ll get it done by doing it – right then and there.
It’s built-in focus... with an opportunity to share progress with fellow Program members and ask questions as you go.
Most importantly, you’ll get the work done, so you can check it off and move on!
You get...Live Monthly “Ask Me Anything” Sessions
Every month of 2023, you’ll also get to join me for a live, 60 minutes “Ask Me Anything” session - so you can get all of your questions answered along the way. You’ll pick up some of my favorite tips and tricks for staying on-track all year long.
If you’re on a roll and you don’t need to sign in, just keep rolling.
But if you have a question, you get stuck, you’d like to share something that’s working for you, or you’re just craving some community time with creative entrepreneurs who are in the same boat as you - then join us!
Again, these sessions will be live, and I’m looking forward to seeing you there.
You get...Entry to Our Super-Secret, Community Slack Channel
Reach out with questions… share successes… get leads on gigs… and lean on your community any time, day or night, in our private Slack Channel.
Here’s a small sample of questions and leads that come in from fellow community members regularly!
Deepen Your Marketing Savvy…
You get...To Attend All Four of My Popular Marketing Intensives - for Free!
Expanding Your Network Strategically on LinkedIn
Session 1: Optimize Your Profile
Session 2: Expand Your Network
Session 3: Engage Your Network
Session 4: Connect the Dots
Building Your Credibility and Visibility with Content on LinkedIn
Session 1: Set Up Your LinkedIn Newsletter
Session 2: Draft Your LinkedIn Newsletter
Session 3: Send Your LinkedIn Newsletter
Session 4: Connect the Dots
Creating a Deeper Client Pool with Targeted Outreach
Session 1: Build Your List of Prospects
Session 2: Draft Your Messages
Session 3: Send Your Messages
Session 4: Connect the Dots
Mastering The Money Conversation!
Session 1: The Money Mindset (and the stories that get in the way)
Session 2: How to Price Your Services
Session 3: What to Say When…How to lead the money conversation with confidence
Session 4: Connect the Dots
Stay focused. Build momentum. And follow along as I give you just one step at a time to transform your business.
From learning about your ideal clients’ pain points…
To tweaking your messaging to target them…
To reaching out and landing gigs with people you would absolutely love to work with…
Each of these marketing skills builds on the last. And once you learn to master them, you’ll have your very own, well-oiled marketing machine in place.
And each 4-week Intensive would cost $250 to attend on its own.
But as a SMP&P member, you’ll get to attend all four - and fine-tune your marketing machine for free...
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“Grateful for this window to get this done… or at least started! I love this format! Super helpful!”
— Melissa Almon, Strategist and Copywriter —
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“Very helpful - a little lesson, a little work, a little more done! Thank you!’
— Teresa Villegas, Designer —
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“Extremely helpful - especially doing it while on Zoom. Thank you, Ilise.”
— Robin Coles, technical writer —
Buying Guide: Which is best for you?
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SMP
Buy the SMP!The Simplest Marketing Planner
With Live Office Hours Gatherings is for you if:
You know what it takes to build the business you want but you're overwhelmed by all the ways you could market yourself and just want someone to say, “Do this, don't do that.”
You’ve got the discipline and you know how to make the time. If you have a good recipe, you can cook an awesome meal and get it on the table.
You’re a natural DIY-er, and as long as you know what to do, you can do it yourself.
You know you can benefit from monthly check-ins to keep you learning, motivated, and on-track.
DIY Your Creative Business with the Simplest Marketing Planner for 2023.
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SMP&P
Buy the SMP&P!The 12-month Simplest Marketing Plan & Program is for you if:
You’d like one simple path that eliminates overwhelm and shows you exactly what to do and what not to do to market yourself.
You need help following through and sticking with your marketing - so you can land solid, respectful clients who are excited to work with you and pay you what you’re worth!
Twitter! TikTok! Shiny objects! Rather than getting distracted, you need a friendly marketing expert to simplify everything for you and keep you on the right path.
When you get frustrated or discouraged by setbacks, you want to know you’re not alone and have someone there to help you keep moving forward - showing you what to do next.
You work best in a group environment and are motivated by the energy, success, and ideas of others. You just can't do this alone, whether you know that about yourself or you've tried and haven't been able to.
You are ready to master your marketing and break out of the feast-or-famine cycle for good!
Get ongoing guidance and community support as you build your dream business over 12 months in the Simplest Marketing Plan & Program!
… Still Thinking? How You’ll Be Sure We’re the Right Fit
Attracting clients who love what you do - and will pay you accordingly - isn’t hard. But you have to actually DO the marketing to get them. The SMP springs you into action with a solid plan. And the SMP&P leads you through it, step-by-step, for an entire year.
However, if my methods aren’t for you - there’s no need to worry. Just let us know by January 31 and we’ll cancel your program and issue you a full refund.
I know you’re going to love it. And you’re going to love the way it changes your business. But I also want you to know that it’s completely safe to try it out, first.
Come join us and see for yourself!
Free your business, your finances and your time
By the end of 2023, you can completely transform your business - and really, your entire life.
After all, the best part about running a creative business is that you don’t have to live by everyone else’s rules.
Effective marketing gives you the freedom to create and live the exact life you want – and it only gets better as you streamline your marketing machine.
You’ll find you have more money, more time, more confidence in yourself and your abilities... and more peace of mind knowing you have potential clients lined up should you need them.