Blog

In Episode #432 of the podcast, I talked with Nancy Ruzow, who runs the Creatives Roundtable, about it means to be held accountable and to whom should you be held accountable.

How exactly do you listen to the market? It's a simple idea, but hard to absorb. In this video, Ilise Benun outlines 3 simple ways to listen for your niche, listen for your marketing content and listen for ideas for your content marketing. Lots of examples to help you understand.

In this post you'll find 2 very juicy (and kind of deep) conversations between Ilise Benun and Kelly Campbell, a Conscious Leadership Coach who works with agency owners. The conversations range from how friction can be a good thing to whether happiness is possible in business.

What is website accessibility? Website accessibility or ADA compliance means that anyone -- with any ability or disability -- can use your website.  Is it legally required?  Yes, it's mandated...

If you hate networking, Episode #430 of the Marketing Mentor Podcast is for you. I talked with Susan McPherson, author of “The Lost Art of Connecting,” about the difference between networking and connecting, plus how to approach this essential skill as an introvert.

  Finding your niche as a creative professional is not easy. But there is an easier way -- you can let your niche find you. Wait, what? Yes, that's right. You can...

Wondering if you'll ever be able to stop marketing yourself? Or not sure if you're doing enough marketing? In Episode #429, Melanie the Marketer and I talked about what to pull back on and what to keep doing, when your marketing is working so well and you just get too much work: a good problem to have!

Are you overwhelmed by all the things you can do on LinkedIn? Not sure what the heck “Creator” mode is? Podcast #428 is a conversation with LinkedIn Trainer, Beth Granger, who answered all of my latest questions about new (and old) features on LinkedIn.