[Podcast] #373 Asking for Help = Business Growth with Danielle Z. Hughes

by Ilise Benun
Last month, I got this message from Danielle Z. Hughes, a strategic copywriter I've been coaching:   I was talking to a friend yesterday who is ver...

When is a 1-page estimate enough?

by Ilise Benun
A designer in one of my small coaching groups was working on a proposal for a big project recently and a question came up about how long the propo...

[Podcast] #372 Tom Ross of DesignCuts.com on Learning to Love Marketing

by Ilise Benun
If you’re not sure how to bring your creativity into your marketing, today’s episode with Tom Ross is for you. Tom is host of 2 podcasts, includin...

Simplest Marketing Plan: July Extras (2019.7)

by Ilise Benun
On July 1, 2019 I released the sixth installment of the brand new Simplest Marketing Plan for 2019. This planner represents my best effort yet to...

Why I loved dance class

by Ilise Benun
I love to dance. Legend has it that I was born dancing, although that’s not exactly true. But it is true that I spent almost all of my spare time ...

Follow Up Without Giving Up [QTMM 6/21/19]

by Ilise Benun
Here's what a new client wrote to me this week: "Thanks for your patient prodding." It wasn't the first time. Not long ago someone else thanked me...

[Podcast] #371 How (Exactly) to Use Generosity as a Marketing Tool

by Ilise Benun
Do you give strategy away? Many creative professionals do, probably because you don't see yourself as a "strategist." But that's not what I mean b...

Negotiation = Confrontation?

by Ilise Benun
  If you are like most creative professionals, you hate talking money with clients. The thought of negotiating makes you sweat. You may even belie...

[Podcast] #370 Podcasting as the Ultimate Marketing Tool with Rob & Kennedy

by Ilise Benun
Here’s what I love about having a podcast... It’s the ultimate nexus of the 3 most effective marketing tools -- the ones I’ve been teaching this ...

Reclusive and loving it

by Deidre Rienzo
I decided to look into a co-working space. I found one in an industrial complex attached to a law firm. Very corporate. I took a tour and the cubic...

How to avoid re-negotiating when the scope creeps?

by Jill Anderson
I love attending WordCamp Atlanta because every year, I learn something new. I have new experiences and consistently find things to think about in...

Simplest Marketing Plan: June Extras (2019.6)

by Ilise Benun
On June 1, 2019 I released the sixth installment of the brand new Simplest Marketing Plan for 2019. This planner represents my best effort yet to...