Blog

Attend the Creative Freelance Summit on July 20-21 and in 2 half days, you’ll learn exactly what you need to have in place to set the foundation for the clients you want and how to connect with them and confidently close the deal. Won't you join us?

Several Graphic Artists Guild members have been the targets of a sophisticated scam. Please be alert that outreach from potential clients may be a scam, and do your due diligence in checking the validity of any job offers.

In Episode #422, Going from Creative Professional to Therapist, I chatted with Tiffany Butler, who spent 20+ years as a designer, copywriter and project manager, but often played the role of therapist for her clients too. Then she went back to school to become the real thing.

If you've got clients (especially "starter clients") who should be paying more, check out my newest ebook, Worth It: How getting good at the money talk pays off. In this excerpt, you'll get what might be my best advice about the most important money conversation to master: how to raise your rates.

In Episode #420, with author, speaker and Ayurveda-based health and mindset coach, Sweta Vikram, learn why it pays to mine (and leverage) your LinkedIn network. When it was time to promote her new book, boy did she hit the jackpot, proving that the help you need is often just a few connections away.

How do you find good clients? You know, the ones who value your expertise enough to pay you what you’re worth? That’s the question we’ll answer in this new virtual summit hosted by HOW Design for self employed creative professionals. Details at howdesignlive.com

Podcast #419 is a conversation with Tim Huelskamp, CEO of 1440 Media, about a simple strategy his company used to grow their email newsletter list from very small at the beginning to quite large at this point. It's something anyone can do. Listen and learn...

Of the 3 marketing tools in the Simplest Marketing Plan (strategic networking, high quality content marketing and targeted outreach), that last one -- targeted outreach -- seems to be the most challenging. Here's my attempt to make it easier...