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Do you know the right people?

Posted by Ilise Benun on

Whether you call yourself "solopreneur," "freelancer" or small business owner, you can't run a business all by your lonesome. To be successful (not to mention prevent burnout), there are certain people you need as part of your network.  In an excellent piece of content marketing (a.k.a. getting your content in...

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How to Present Tiered Pricing QTMM 11/15/17

Posted by Ilise Benun on

Are you offering tiered pricing? It's the most profitable pricing strategy I've been using and advising my clients on lately. And sure enough, we're earning more with better projects.   Tiered pricing, simply put, is when a client asks, "How much would it cost to get X" where X is...

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Highlights from Get Better Clients Bootcamp #2 @ PhotoPlus Expo 2017

Posted by Ilise Benun on

One of the best parts of the Get Better Clients Bootcamp is hearing directly from one of those "better clients" - the ones who value your services and can pay what you need to charge.  When we presented it last month at PhotoPlus Expo, that "better" client was the lovely...

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[Podcast] #332 Networking tips for creative professionals (and other self proclaimed introverts)

Posted by Ilise Benun on

Why are people so reluctant to connect with strangers? I’ve been presenting quite a bit the past couple months at HOW Design Live (see the short clip above), Revolve, PhotoPlus Expo, AWAI’s Bootcamp and the women only event, Titanides NOW. And one of my most popular sessions is about networking, although I’ve...

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Being a teacher feels awesome

Posted by Jill Anderson on

I didn’t expect to be “a teacher.” And I didn’t expect to be so impressed with the process of putting together a Skillshare class—but they made it so easy. Because of Skillshare’s awesome resources and community—I’m officially the creator of this course: From Print to Web: The Fundamentals of Web Typography....

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