Blog

It's not too late to join the "blogust" Blogging Challenge initiated by Melanie the Marketer. All you have to do is write 4 posts by August 31. That's it. We're all holding each other accountable so that you'll have plenty of content to wrap up 2020 with a bang (and maybe even a few new and better clients!

If you're tired of automated messages that have nothing to do with you, lead magnets and opt-ins that force you to download an ebook before you even know if you like what you see and emails "optimized" to presell and convert you before you're ready, this post is for you and it offers an alternative approach that is more genuine and real.

Have you noticed my 2 main topics on this blog are pricing & marketing (which includes content marketing)? Wanna know why? They're inextricably connected. Perhaps you feel this connection without being fully aware...

Podcast #397 A conversation with Strategic Marketing Director, Elke Giba. Want to know what it’s like to be an in-house marketer who outsources to creative professionals? It’s not often I get to...

One silver lining of the pandemic is that now you can network with colleagues, prospects and clients without leaving your house. Most of my clients are doing more networking than...

I know delegating is easier said than done, especially for creative pros who sometimes like to control things. But what if you could find someone really good and you train them to do things the way you want? Or, better yet, what if you could trust them to do things better than you could ever do them? That's one of the things I talked with Melanie the Marketer about in episode #396 of the Marketing Mentor Podcast. Listen and learn!

Melanie (the marketer) Deardorff always has money on her mind — and, often, it's money-related worries. Though she knows these thoughts will never go away entirely, she's working to make them less distracting with new strategies and approaches to improve her money mindset.

  Here's the latest guest blog post from web designer, Jill Anderson of Jill Lynn Design, a long time Marketing Mentor client who's often sharing what she's learned about running...