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It took 5 years & 59 un-newsletters to land this client

Posted by Deidre Rienzo on

In case you didn’t believe me when I said my un-newsletter saved the day, I have further proof that newsletters are freaking wonderful. A client I worked with more than 5 years ago just sent me a referral (and I got the project). He’s on my newsletter list, and that...

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I’m sick of back-and-forth emails

Posted by Jill Anderson on

Does this sound familiar? Them: When can you talk? You: I’m free at 2 PM tomorrow and 3 PM Thursday.   2 days later: Them: Let’s do 3 PM Thursday. You: Actually, that time slot filled up already. You: I can do 11 AM tomorrow, can you? You: No. How...

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Are you being strategic with your email newsletter?

Posted by Ilise Benun on

Don't know what to put in your email marketing newsletter? That may be because you're not thinking about it strategically enough. Yes, of course, you can use it to show samples of new client work -- there’s nothing wrong with that. But that can be boring, especially if not done...

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[Video] How to Get Better Clients -- 4 Qualities You Need

Posted by Ilise Benun on

This is the big idea – my message – from the Get Better Clients Bootcamp, held in Chicago as part of the 2017 HOW Design Live: You must make space for better clients by saying no to the wrong ones so you can train the right ones. That's one of...

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How to "get more work" out of a client

Posted by Ilise Benun on

How can I "get more work" out of a client? I cringe when I hear this question from a client.  Why? Because that's exactly the wrong question to be asking. Yes, I understand you want -- maybe even need -- more work. But to get it you need to offer more. So...

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