One of the best things I’ve borrowed from Ilise’s marketing strategy is the “free chat” or consultation. A free consultation is a great way to gather info about possible projects and also to get to know the types of people who are contacting you. There are lots of things you...

Most creative professionals I talk to have no problem with the idea that they need to promote themselves. The big obstacle is figuring out what their content should be -- that stops so many of you in your tracks! That's where I come in. I've been helping most clients develop their own...

If you struggle with the choice between trying to make a living from your art or just making a living so you can do your art, this episode is for you.  I interviewed Marketing Mentor client, author and artist coach, Gigi Rosenberg, who is also the author of The Artist's Guide to...

In case you didn’t believe me when I said my un-newsletter saved the day, I have further proof that newsletters are freaking wonderful. A client I worked with more than 5 years ago just sent me a referral (and I got the project). He’s on my newsletter list, and that...

Does this sound familiar? Them: When can you talk? You: I’m free at 2 PM tomorrow and 3 PM Thursday.   2 days later: Them: Let’s do 3 PM Thursday. You: Actually, that time slot filled up already. You: I can do 11 AM tomorrow, can you? You: No. How...