Marketing Mentor Blog

The Marketing Mix

Read, watch and listen to the latest insights from Marketing Mentor & friends

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How to Get an AI to Find Clients for You

How to Get an AI to Find Clients for You

Watch this clip to discover my new favorite AI tool, with a trick to make it find your “ideal client” prospects for you.

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Who to Trust When You’re Self Employed with Jenny Blake

Who to Trust When You’re Self Employed with Jen...

Who do you trust when you’re in business for yourself? How do you know whom to trust? Not to mention trusting the market – but how exactly? That was the...

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What to Do When You Don’t “Feel” Like It

What to Do When You Don’t “Feel” Like It

Wins are easy to come by when you’re motivated. But motivation can be fickle. That’s why now is the perfect time to develop something stronger than motivation... habit.

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One Antidote to Impostor Syndrome with Ben Callahan

One Antidote to Impostor Syndrome with Ben Call...

If you’re looking for an antidote to impostor syndrome, Episode 493 of the Marketing Mentor Podcast is for you. I talked with Ben Callahan about a new way to think...

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Borrow These Easy LinkedIn Post Ideas

Borrow These Easy LinkedIn Post Ideas

You can do a lot on LinkedIn without ever posting anything. But once you’ve got commenting under your belt, it’s time to take your LinkedIn game up a notch… By...

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The Price of Price Blurting with Ilise Benun

The Price of Price Blurting with Ilise Benun

Have you ever blurted out a price and then instantly regretted it? Or agreed to a deadline you knew in your heart wasn’t realistic? Or worse, volunteered to deliver a...

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My 3 Favorite Books in 2023

My 3 Favorite Books in 2023

Here's a list of the 100 best books of 2023, according to 1,471 authors (including me!), plus my 3 favorites and the 5 best business books I recommend for creative professionals. This one is...

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Ceviche + Marketing: A Love Story for 2024

Ceviche + Marketing: A Love Story for 2024

I want you to love marketing the way I love ceviche – especially if you decided at some point that you didn’t like it because you didn't know what it...

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My Journey to Entrepreneurship with Jake Benun

My Journey to Entrepreneurship with Jake Benun

To wrap up 2023, I'm sharing Episode 16 of Humanizing Success, the podcast of my young nephew, Jake Benun, who is trying to figure out what to do with his...

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2023 by the numbers

2023 by the numbers

Do you know when someone trips and takes an elaborate fall, but does a little bit of spinning and flailing and catching themselves before they hit the ground? The past...

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Get a glimpse into how Google sees you…

Get a glimpse into how Google sees you…

Have a great-looking website? Wonderful. Now let’s make it SEO-friendly — because that matters just as much. An impressive, important, and FREE tool I recommend to my clients is Google...

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Ending The Year Strong - With Generosity

Ending The Year Strong - With Generosity

If you’re looking for some quick ways to end the year strong, I’ve got a few ideas for you to try today. The first one is, "You Reply, I Donate."

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Free Resources to Start Strong in 2024

Free Resources to Start Strong in 2024

Bookmark this page full of free marketing resources to start the year off strong in 2024!

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AI + Emotional Intelligence with Nick Usborne (Part 2)

AI + Emotional Intelligence with Nick Usborne (...

In Episode 489 of the Marketing Mentor Podcast, I continue my conversation with early adopter and renowned copywriter, Nick Usborne, on how to combine AI (artificial intelligence) and EI (emotional...

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Making SEO Simple

Making SEO Simple

When I ask people if they care about SEO, everybody says yes. When I ask what they want to be found for … crickets. SEO can be complicated. But it...

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The Answer to AI is EI with Nick Usborne

The Answer to AI is EI with Nick Usborne

If you’re wondering how to use artificial intelligence (AI) in your marketing, Episode 488 of the Marketing Mentor podcast is for you. I talked with early adopter and renowned copywriter,...

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Your Marketing Should Light You Up

Your Marketing Should Light You Up

Marketing doesn’t have to be “hard” or feel “slimy.” It should be part of what “lights you up” about your business. Yes, it’s the means to better clients, projects, and...

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One year of the simplest marketing with Florian Schleicher

One year of the simplest marketing with Florian...

How does a marketer use the Simplest Marketing Plan? In episode #487 of the Marketing Mentor Podcast, Florian Schleicher, Marketing Advisor & Strategist, shares how he has used the 3...

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The “Perfect Pitch” is… Not a Pitch!

The “Perfect Pitch” is… Not a Pitch!

If you ever avoid marketing your business because you don’t want to “bother” anyone... here's a very easy way to attract the clients you need without bothering anyone - ever.

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Discipline doesn’t work! This does…

Discipline doesn’t work! This does…

Have you noticed that when you schedule time on your calendar to do your marketing, it magically disappears? Gobbled up by things that seem more important… like client work. After...

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Do This Before the New Year

Do This Before the New Year

It's time to focus on the business you want to have next year, and how you’re going to get it. Starting with what holds you back right now.

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SEO for Creative Professionals with Meg Casebolt

SEO for Creative Professionals with Meg Casebolt

How much time and energy should creative professionals devote to their SEO strategy? Is it even worth focusing on? And if so, for whom and when? What’s the best way...

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Outreach Won't Work Without This...

Outreach Won't Work Without This...

Client outreach won't work for creative professionals and freelancers unless you do some relationship building by using the three tools of the Simplest Marketing Plan together.

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Stories about fears about money with Farnoosh Torabi

Stories about fears about money with Farnoosh T...

Today’s “bonus” episode of the Marketing Mentor podcast is from a live interview with financial expert and podcaster, Farnoosh Torabi, host of the So Money Podcast, whose brand new book...

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How Exactly to Listen to the Market with Ilise Benun

How Exactly to Listen to the Market with Ilise ...

Here’s a rare solo episode of the Marketing Mentor Podcast in which Ilise Benun answers a question that comes up over and over, “How exactly do you listen to the...

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Asking vs. Giving: How to Use Generosity as a Marketing Tool

Asking vs. Giving: How to Use Generosity as a M...

I often tell my clients not to pitch their services - ever! Not that there’s anything wrong with pitching. We all need work, and directly asking for it is one...

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Two Reasons to Do Your Outreach This Week

Two Reasons to Do Your Outreach This Week

Early fall is an excellent time to focus on outreach for two reasons. Find out what they are, and how to set yourself up for a great start in the...

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A Comedian’s Formula for Your Perfect Pitch with Jenn Lederer

A Comedian’s Formula for Your Perfect Pitch wit...

If your mind goes blank when someone asks what you do, Episode 483 of the Marketing Mentor Podcast is for you! In my delightfully deep conversation with comedian & keynote...

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Monday Morning Jumpstart Series with Jade Trueblood and Ilise Benun

Monday Morning Jumpstart Series with Jade Trueb...

In the Monday Morning Jumpstart series on YouTube with Jade Trueblood, American Writers & Artists Inc. has featured me and some of my new ideas about confidence and finding clients....

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That domain renewal letter? It’s a scam.

That domain renewal letter? It’s a scam.

The idea of your domain expiring and your website going down is scary, right? That’s exactly why scammers are using this approach — sending domain renewal bills in the mail! If...

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The Right Networking Attitude with Julie Brown

The Right Networking Attitude with Julie Brown

Do you know what the right networking attitude sounds like? As I was talking with networking expert and public speaker, Julie Brown, all I could think was, “if only more...

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A vision for your business with Jennifer Barrett

A vision for your business with Jennifer Barrett

Do you have a vision for your business? It's just one of the many aspects of leadership I talked about in Episode #481 of the Marketing Mentor Podcast with Jennifer...

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I See Your Potential – Do You?

I See Your Potential – Do You?

I can see the potential in your business that you don’t see – yet. My goal is to help you see it for yourself, by nudging you to market yourself...

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Your Business Is Your #1 Client

Your Business Is Your #1 Client

Here's a new way of looking at your marketing - as a project you're doing for a client. The client? Your own business!

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How to Ensure a Healthy Creative Business

How to Ensure a Healthy Creative Business

Have you ever thought about selling your business at some point in the future? If your business is just you, you may wonder what there is to sell, anyway. But...

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When Your Marketing Feels Like A Second Job

When Your Marketing Feels Like A Second Job

Does doing your marketing feel like a "2nd job" that you just don't have time for? Here's a new way to look at doing your marketing that will make it...

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Removing Obstacles to Growth

Removing Obstacles to Growth

If you have so called “baggage” that gets in the way of the growth of your business, Episode #479 of the Marketing Mentor Podcast is for you. I talked with Sarah...

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The #1 Key to Successful Outreach

The #1 Key to Successful Outreach

Doing your outreach consistently is what makes it work. You can’t do a few, then drop it for a while. And that means not getting discouraged when it doesn’t work...

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A New Outreach Mindset: You Come Bearing Gifts

A New Outreach Mindset: You Come Bearing Gifts

There are clients out there for you - oodles of them - struggling with problems that you can solve for them. And if you do your outreach right, you will...

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How to make hourly pricing work with Matthew Wolf

How to make hourly pricing work with Matthew Wolf

If cash flow is your main pain, episode #478 of the Marketing Mentor Podcast is for you. I spoke with Matthew Wolf of Wyndetryst, a Philadelphia graphic design studio, about...

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How to make your marketing fun (especially when you're struggling)

How to make your marketing fun (especially when...

Guest post by Mary Vosika of True Voice Copy: here's what happens when you see your marketing as "play."

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Knowing who to trust

Knowing who to trust

It took me a while to trust myself – you know why? That’s what we’ll be talking about at Terri Trespicio's Summer Camp. Will you join me?

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The Most Effective Content Marketing Tool of All with Rebekah Mays

The Most Effective Content Marketing Tool of Al...

If there’s a voice in your head encouraging you to do public speaking, episode #477 of the Marketing Mentor Podcast is for you. I spoke with SEO and Content Strategist,...

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Should you send a newsletter about pee?

Should you send a newsletter about pee?

I’m a sucker for authenticity.  On my walks, I listen to the We Can Do Hard Things podcast, where Glennon, Abby and Sister share so openly about themselves and their...

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New! Watch “Ink Insights” with Antonio Meza

New! Watch “Ink Insights” with Antonio Meza

Watch as visual storyteller, Antonio Meza, walks us through his cartoon version of our last Office Hours session on Strategic Networking - and glean a few of the networking tips...

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The Epitome of “Generosity Marketing” with Tara Hoover

The Epitome of “Generosity Marketing” with Tara...

If you love your clients and are looking for a way to deepen your relationships with them, Episode 476 of the Marketing Mentor Podcast is for you. I chatted with...

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How to Connect with Better Conversations

How to Connect with Better Conversations

How do you have a really good conversation and connect with someone new? It’s about listening, of course, but it’s also something else...

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H1, H2, H3 — how to use them right!

H1, H2, H3 — how to use them right!

I recently discovered I’ve been using rolls of foil all wrong. (There’s a little tab inside the box that keeps it secure while you unroll a piece! Life-changing!) In case...

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On Writing & Publishing “Tough Titties” with Laura Belgray

On Writing & Publishing “Tough Titties” with La...

In Episode 475 of the Marketing Mentor Podcast, Laura Belgray, author of Tough Titties: On Living Your Best Life When You’re the F***ing Worst, shares how she went from self...

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How to Profit From Your Personality with Danielle Hughes & Lisa Mullis

How to Profit From Your Personality with Daniel...

If you want to learn how to put more of yourself and your personality into your business to gain confidence, comfort and cash, then Episode #474 of the Marketing Mentor...

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