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Two Fave Speakers from #HOWLive 2017

Posted by Ilise Benun on

I'm almost back to normal following this year's amazing HOW Design Live in Chicago. It was 5 days of non stop networking and learning -- my 2 favorite things to do! There were so many excellent speakers and sessions and ideas -- here are two of my favorites, in 140...

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[Video] Mike Rohde for HOW Design Live@SCAD, Season 2

Posted by Ilise Benun on

  On April 28, I welcomed Mike Rohde, veteran print designer and the author of two bestselling books, The Sketchnote Handbook and The Sketchnote Workbook, for this year's 3rd HOW Design Live @ SCAD live interview, the pre-conference pop up event now in its 2nd season. Mike is the illustrator of the bestselling...

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How A Niche Evolves (hint: slowly)

Posted by Ilise Benun on

If there's one thing I know from personal experience, it's that having a niche (a.k.a. target market, specialty or focus) is one of the surest ways to justify higher fees, win better clients and stand out from the crowd of creative professionals who do what you do. But if there's one...

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[Podcast] Experienced Newbie #3 – Building Your Email List

Posted by Ilise Benun on

On Episode #318 of the Marketing Mentor Podcast, I spoke again with Lisa Mullis of Paraphrase Communications, who is on her journey of mid-career reinvention. In this conversation, she shares details about how she is re-building her online presence and email list (almost) from scratch. Read her companion blog post on...

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#HOWLive 2017 in a picture

Posted by Ilise Benun on

HOW Design Live was amazing this year. This about sums it up! Next year we'll be in Boston, April 30 -- May 4, 2018. Save the date! 

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