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The Best Marketing Tool? A “Free Chat”

Posted by Jill Anderson on

One of the best things I’ve borrowed from Ilise’s marketing strategy is the “free chat” or consultation. A free consultation is a great way to gather info about possible projects and also to get to know the types of people who are contacting you. There are lots of things you...

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[New] 3 Simple Strategies for Content Marketing That You'll Actually Do

Posted by Ilise Benun on

Most creative professionals I talk to have no problem with the idea that they need to promote themselves. The big obstacle is figuring out what their content should be -- that stops so many of you in your tracks! That's where I come in. I've been helping most clients develop their own...

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[Podcast] #321 Gigi Rosenberg on Making a Living from Your Art

Posted by Ilise Benun on

If you struggle with the choice between trying to make a living from your art or just making a living so you can do your art, this episode is for you.  I interviewed Marketing Mentor client, author and artist coach, Gigi Rosenberg, who is also the author of The Artist's Guide to...

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It took 5 years & 59 un-newsletters to land this client

Posted by Deidre Rienzo on

In case you didn’t believe me when I said my un-newsletter saved the day, I have further proof that newsletters are freaking wonderful. A client I worked with more than 5 years ago just sent me a referral (and I got the project). He’s on my newsletter list, and that...

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I’m sick of back-and-forth emails

Posted by Jill Anderson on

Does this sound familiar? Them: When can you talk? You: I’m free at 2 PM tomorrow and 3 PM Thursday.   2 days later: Them: Let’s do 3 PM Thursday. You: Actually, that time slot filled up already. You: I can do 11 AM tomorrow, can you? You: No. How...

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