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I had to remind myself…

Posted by Deidre Rienzo on

I spent all last week toiling with a small project. I felt like it was SO HARD. But the real truth is: I was making it painful. I was allowing myself to not get it done…to be distracted. Switching back and forth between writing a word, and checking email. Writing...

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[Podcast] #334 How to Break Down Your Services for Tiered Pricing with Michael e. Stern

Posted by Ilise Benun on

Here's the thing -- when you do what you do, whether design or copywriting or any other creative service, you do it so naturally that you aren't fully aware of all the steps involved, which is good for you but bad for your pricing.  Because if you aren't aware of...

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Do you have an SSL certificate?

Posted by Jill Anderson on

Today’s post is more of a public service announcement. If you haven’t already, it’s time to get an SSL certificate for your website. Do not wait. The time is now. Because if you don’t get an SSL certificate by the end of the year, your web viewers may begin to...

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100 Best Business Blogs (according to QuickBooks)

Posted by Ilise Benun on

I'm thrilled to report that this blog, the Marketing Mix Blog, is #58 on the list of 100 Best Business Blogs recently published by Intuit's QuickBooks Resource Center (Find us under the "Marketing" category). We're in excellent company, among the likes of Brian Clark's Copyblogger, Duct Tape Marketing, Marie Forleo, Harvard...

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What to say (and do) when...the client wants the deposit back

Posted by Ilise Benun on

It happens to everyone at some point, usually early in your self employed career, but sometimes later on too... You deliver what you promised to a client who showed no red flags throughout your qualifying process. But then suddenly, this person transforms from Dr. Jekyll into Mr. Hyde and decides that what...

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