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[Podcast] On Making It Easier to Toot Your Own Horn

Posted by Ilise Benun on

On Episode #317 of the Marketing Mentor Podcast, author and marketing professor, Michael Solomon, shares his tips about how to make it easier to toot your own horn by being objective and authentic in your own self promotion. Find more about Solomon at www.reachyourconsumers.com.  And thanks to the sponsor of this week’s...

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3 Reasons You Don't Have a Contract

Posted by Ilise Benun on

In my recent podcast interview with Caitlin Pearce of Freelancers Union, we outlined 3 of the reasons why creative freelancers don't use a contract when engaging a client. You don't have a lawyer. You are afraid of legalese. You think a contract will scare your client away.   I've heard the...

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My project was dragging on forever…

Posted by Deidre Rienzo on

One of my projects was dragging on. The client was agonizing over her direction. Time kept passing. Phone calls would get rescheduled. Her edits were swaying drastically from the original direction we discussed—from one extreme to another. She kept apologizing to me. Why was this happening? I think she was...

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My project was dragging on forever…

Posted by Deidre Rienzo on

One of my projects was dragging on. The client was agonizing over her direction. Time kept passing. Phone calls would get rescheduled. Her edits were swaying drastically from the original direction we discussed—from one extreme to another. She kept apologizing to me. Why was this happening? I think she was...

Read more →

How to Get On James Sommerville's Watch List

Posted by Ilise Benun on

Last month, we held the 2nd HOW Design Live @ SCAD (Season 2) interview with HOW Design Live 2017 speaker, James Sommerville, who started as a pavement artist in the U.K., ran his own world class design agency for more than 20 years and today is the VP of Global Design...

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