Want to blog, but dread writing?

by Jill Anderson
In Ilise’s recent content marketing workshop, a lot of people cited “lack of time” as the main roadblock to writing. Well, if this is you…I can ce...

Email newsletter vs. blog: what's the difference?

by Ilise Benun
What's the difference between an email newsletter and a blog? First of all, the differences between them have nothing to do with the actual content...

My denial is over

by Deidre Rienzo
At the beginning of the summer, I switched to the new FreshBooks…which I’m adjusting to and like overall EXCEPT that they did away with my favorite...

We need more women in leadership everywhere!

by Ilise Benun
If you agree that we need more women in leadership at all levels and in all arenas, share this ebook with your clients (and read it yourself too)....

What exactly is "content marketing" for creative professionals?

by Ilise Benun
  Last week, one of my clients, a designer, was explaining to me why he doesn't want to do content marketing, which he defined as "long articles an...

[Podcast] #353 Kevin Rogers of Copy Chief on Finding Your “Bat Signal Talent”

by Ilise Benun
What's the difference between "bat signal talent" and "bat signal content?" That's the question for this week’s podcast episode with Kevin Rogers, ...

How do you pick a business name?

by Jill Anderson
I know so many creatives who have agonized over their business name. Is all the agony worth it? I don’t think so. Here’s the thing about a busines...

Do you have "fickle focus" too? [QTMM 9/26/18]

by Ilise Benun
"I've noticed that when I run into something interesting or new, my instinct is to say, 'Maybe it's the niche I'm looking for.'" One of my clients...

How often should you blog?

by Ilise Benun
How often should you blog? How often should you send out a newsletter? How many events should you attend?  And how the heck do you carve ou...

The 3 Ps of Pitching for Freelance Writers

by Ilise Benun
Can't wait to go to Cincinnati next weekend for IndieLAB, the new event from Writer's Digest., where I'll be giving an interactive workshop called...

[Podcast] #352 Greg Corey on growing from freelancer to agency owner

by Ilise Benun
So many people struggle with how to choose a niche. If you’re one of them, know that you’re not alone. That’s why I talk and write about it so much...

Should You Market Into a Disaster?

by Ilise Benun
Last week, I heard from many in my network wondering if I was in the path of Hurricane Florence. Savannah went in and out of the cone! We got lucky...