Blog

Do solopreneurs and freelancers need a "company page" on LinkedIn in addition to a personal profile? It's quite a controversial topic -- and here are answers all along the spectrum, from a marketer, copywriter and designer. What do you think?

If you love words, this just may be your dream job. On Thursday, October 22 at 5 PM Pacific/8 PM Eastern, Jennie Nash and Ilise Benun will talk about what book coaching is, who tends to excel at it, and how you can make money helping writers bring their books to life. Sign up here.

How do you engage on LinkedIn without spending tons of time creating content? The truth is, all you need is an engaging question or idea -- and that takes thinking. Here's the simple technique I use and you can too!

In my latest podcast interview, I kick off a new series called “Experienced Newbies.” We’ll be following communications professional, Lisa Mullis, as she goes through a mid-career makeover and navigates the...

We are hereby kicking off a new series called Experienced Newbies, by and about creative professionals who are making mid-career transitions and building a new career on the foundation of their past experience and...

In Podcast #402, I chatted with communications coach, Eleanor Handley, about why spending all day on Zoom is so exhausting and much more.

"Melanie the Marketer" Deardorff answers 10 questions asked by beginning copywriters about how to use LinkedIn effectively (and shares a few videos too).

All the immediately-impacted people knew I was having a baby, of course. And my close clients. But most of you didn’t. I have been openly blogging here about my life...