HOW Design Live 2019 Highlights and Recaps

by Ilise Benun
WOW, what a great event (again) in Chicago this year. One of the themes of HOW Design Live was "HOW design can change the world." All of the speak...

5 Takeaways From The Creative Freelancer Track at HOW Design Live

by Ilise Benun
With permission, I am reposting this from Julie Cortes of juliecortes.com I’ve always wanted to go to the HOW Design Conference … probably since ...

Best Email Newsletters = Less "News" and More "Letter"

by Ilise Benun
Last week at the AWAI Bootcamp, I had a bit of a revelation during Ann Handley's Opening Keynote.  She said something I wish I had thought of!   So...

HOW Highlight #1: Breakfast with "my people"

by Ilise Benun
WOW, what a great event (again) in Chicago this year. HOW Design Live brings people together to learn and connect. And that's just what 10 Market...

How I think about offering guidance (on a Sunday morning)

by Ilise Benun
On a Sunday morning, I think about the work I do as "helping creative people become autonomous and thrive. And that usually involves marketing." It...

What would you call it?

by Ilise Benun
Since 2012, I've been working closely with web designer, Jill Anderson of Jill Lynn Design (read the case study here), building her business, step ...

Simplest Marketing Plan: May Extras (2019.5)

by Ilise Benun
  On May 1, 2019 I released the fourth installment of the brand new Simplest Marketing Plan for 2019. This planner represents my best effort yet t...

[Podcast] Puno Puno on Instagram & Making Friends with Strangers

by Ilise Benun
I am fond of saying that, "questions are the answer to everything."  But it wasn't until my recent interview with Puno Puno for the HOW Design Live...

Instagram for Freelancers with Puno Puno at HOW Design Live

by Ilise Benun
I am thrilled to announce that we have added a session on "Instagram for Freelancers" with Puno Puno, founder of ilovecreatives and the Instagram ...

[Podcast] #368 Nick Usborne on the Collision of Content Marketing & Conversational Copywriting

by Ilise Benun
One way to use generosity as a marketing tool is to treat your content marketing as a gift for your market. That’s just one of the ideas from my...

Is my outreach working?

by Deidre Rienzo
One of my goals for this year is to email 10 prospects each month. So far, I’ve introduced myself to 30 prospects. Today I thought it might be cool...

How to keep the conversation going on LinkedIn

by Ilise Benun
Wow, lots of people are sharing what's working on LinkedIn and adding it to their 30 minutes a day.  In response to my Quick Tip last week, The Bes...