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Are you overwhelmed by all the things you can do on LinkedIn? Not sure what the heck “Creator” mode is? Podcast #428 is a conversation with LinkedIn Trainer, Beth Granger, who answered all of my latest questions about new (and old) features on LinkedIn.

Episode #427 of the Marketing Mentor Podcast is a conversation with Michael Roderick about the difference between word of mouth (a dangerous way to market your business) and referrals, and how to find referral partners to help grow your business.

In this short video from the September Office Hours group coaching session (which is the most popular element of The Simplest Marketing Plan), I shared a brand new idea about...

Here's a guest post from Marcella Allison, founder of Titanides, a private online community of female entrepreneurs, copywriters, and marketers. She was inspired by a comment I made at the end of my training on how to position yourself as an expert.

If you struggle with the tricky client situations that come up as a self employed creative pro, podcast episode #426 is for you. In Part 2 of my chat with copywriter, Deidre Rienzo, we talked about what she does (and doesn’t do) to attract the best clients and to make her days efficient and productive enough to spend the bulk of her time doing what she really wants to do. 

I’ve used Zoom for years and nobody ever wanted their camera turned on.  Now, it’s all cameras all the time!  While it’s nice to see my clients’ faces, it also...

In this clip from the August Office Hours, book designer, Lauren Wickware, shares a lesson she learned recently about one of her clients' biggest pain points: they are having trouble finding her!

10 years ago, copywriter Deidre Rienzo, saw other creatives blogging about how they were "just so busy they had to say no to clients." And she couldn’t imagine ever being in that position herself. Fast forward 10 years and now she’s the one blogging about how busy she is. How did she get here, literally? And what can you learn from her journey? That’s what we talked about in Part 1 of the latest episode of the Marketing Mentor Podcast