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If your content marketing isn't working....[QTMM 2/15/18]

Posted by Ilise Benun on

I know why your content marketing isn't working...  Finding the right prospects is the biggest marketing challenge you have, right? We all know that you just can't afford to be wasting your time on prospects who don't value your services and can't pay for them. But how do you attract...

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[Podcast] #338 Managing Your Money as a Creative Professional with Michael e. Stern

Posted by Ilise Benun on

It’s almost tax time... So in this episode of the Marketing Mentor Podcast, time lapse filmmaker, Michael e. Stern of BuildaBetterPhotograph.com, and Marketing Mentor, Ilise Benun, talk big picture about how (and why) creative professionals struggle so with money management – and what you can do to improve things. (...

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[NEW] Excellent Examples of Email Marketing Content

Posted by Ilise Benun on

I love collecting excellent examples of marketing tools that my clients are using to grow their creative businesses.  Today I want to share 3 recent marketing messages from a design firm, a designer, and a copywriter. 1. Here's an email marketing message from Cleveland Design, The Year in Review (also posted...

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Not sure what to say when tricky things happen at work? Watch this...

Posted by Ilise Benun on

Do you ever get tongue-tied or freeze or simply not know what to say when speaking to a client, a work colleague or your boss? If so, my new course from CreativeLive is for you. It's called, "What to Say When: Tips & Scripts for Tricky Situations at Work" and...

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Afraid of Pitching? Watch my video chat with Terri & Paula

Posted by Ilise Benun on

I had a great time with my dear friends and colleagues, Terri Trespicio and Paula Rizzo, as their guest on the brand new "radio" show, Lights Camera Expert: Unleash Your Expertise, on Voice America Variety.  Watch it on their Facebook page here. Listen to it on Voice America here. There isn’t a person...

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