My most effective marketing tool is content marketing. And my most effective content marketing tool, hands down, is speaking. I have been speaking ...

Your Hourly Rate Isn’t Your Price Sometimes it may seem like hourly pricing is the only option because the client will ask you, “What’s your hour...

Have you noticed that the lines between marketing and the creative services (design, copywriting and more) are very blurry? Your clients come to ...

How many times a day do you say, "I'm sorry" or "thank you?"  To whom do you say it most often? And what triggers it?  If you counted, you would c...

There are so many marketing tools to choose from. That's why (and how) I manage to create a new marketing plan for creative professionals every yea...

I was recently interviewed by Hal Conick of the American Marketing Association for their Marketing News column. We talked about the entrepreneur ...

In the latest episode of the MarketingMentorPodcast.com, Chris Leone of Web Strategies Inc. shares the details of the "highly accountable and highly trackable" marketing system his digital agency uses to generate the scale and qualify of the business they want.

Let’s say you already have a WordPress site… And you want to start selling something—whether it’s a product, service or subscription. Do you need ...

I can’t believe it. HOW Design Live is once again right around the corner, April 30-May 3 in Boston. And the Early Bird deadline is tomorrow, Thur...

When it comes to pricing your creative services, the process is never as black and white as you might like it to be.  After all, you don’t work in ...

Today's blog post is short and sweet and very rich, in more ways than one! If you don't have a simple client agreement, you know what happens. (Rea...

I took on a red flag project. I knew it, considered it, and decided to anyway. The red flags: The timeline was insane, the project sounded disorgan...