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Experienced Newbie? These are for you!

Posted by Ilise Benun on

I'm in Delray Beach this week at the AWAI Bootcamp (it's sold out but you can still sign up to stream it live) and just gave a brand new talk about mistakes women (and sometimes men) make when negotiating at Titanides Live, the pre-event for women only (which was quite...

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What to do when work dries up [QTMM 10/12/17]

Posted by Ilise Benun on

Do you know what to do when things get slow?  Being self employed can feel like a roller coaster sometimes.  I know that from experience -- my own and that of my clients. I will never forget one client's comment whenever things get slow. "It feels like the beginning of the...

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[Podcast] This one's for my mom

Posted by Ilise Benun on

I know my mom will love my recent interview for the podcast, Getting Work To Work. Chris Martin, who runs his own video production company, and I talked about the common themes creative professionals wrestle with: focusing your business and the importance of choosing a niche (and what my mom has to...

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5 Reasons You Should Do Case Studies

Posted by Ilise Benun on

Note: I could not have produced my latest Case Study Bundle without the help of long time Marketing Mentor client, Tiffany Butler, of Whole Brain Creative. She also wrote a case study as part of the content marketing campaign for another Marketing Mentor client, Stephanie Helline of Strategic Design Studio. Those experiences convinced Tiffany...

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[Podcast] #329 Katie Lane on the Negotiating Challenges of Creatives (and Women)

Posted by Ilise Benun on

Do you have trouble asking for (and getting) what you need from clients? If so, you're not alone. In my latest podcast interview, I talked with Katie Lane of WorkMadeforHire.net about the many ways creatives and women devalue themselves and their talents, which can have serious implications when it comes to negotiating. Often this...

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