Watch my CreativeLive course free Monday (7/18) & Tuesday (7/19)

If you’ve been meaning to watch my CreativeLive course, “Command the Fees You Deserve,” set aside some time Monday & Tuesday when it will be br...

Should you always negotiate?

It has recently dawned on me that a lot of people out there, creative ones especially, think there’s something wrong with negotiating. That if you ...

“Your Self Promotion is Not About You” — What This Really Means

I know it sounds like a contradiction, but trust me when I say that effective marketing isn’t about you. It’s about them — your ideal clients. Her...

[Podcast] #295 Value-Based Bartering with Michael e. Stern

Here’s #7 in a series of chatty (but meaty) conversations between me and time lapse filmmaker, Michael e. Stern of BuildaBetterPhotograph.com. In ...

How to figure out what to charge

In the latest podcast, Ilise Benun of Marketing-Mentor.com chats with Steve Maurer, a copywriter in the vertical B2B Industrial Manufacturing nic...

Prices on your web site? – QTMM

I get this question all the time. So here’s my answer (adapted from the "Tricky Pricing Scenarios and Common Questions" section of my new program, ...