In last week’s webinar, 3 Steps to Your Ideal Clients (recordings here if you missed it), there were more burning questions for my surprise guest, the ideal client, (a.k.a. Jamie Saunders, Senior Marketing Communications Manager at Neenah Paper and Packaging,) than we had time to answer. So Jamie took more...

Have you raised your prices lately?  Or maybe you’ve wanted to but aren’t sure how? It’s actually pretty easy to raise your prices to new clients. You simply quote a slightly higher price to each new client until your prices are where you want them. There’s one catch: it only...

I got a phone call recently from a small agency in NYC who needed help right away. They told me their budget, which was reasonable, but they needed the work in two days. I agreed. And since the work was due in two days, I took a risk and forewent...

It has recently dawned on me that a lot of people out there, creative ones especially, think there’s something wrong with negotiating. That if you negotiate, if you don’t “stand your ground” on your prices, you’ll be perceived as someone who doesn’t value your own work. Or maybe, worse, that you’re weak....

One of the most stressful elements of running a creative business is determining how much to charge. While you want your prices to be competitive enough to attract new clients, you have the right to earn the money you deserve. Paperspecs.com is hosting Marketing expert Ilise Benun (that’s me!) to...