Watch my CreativeLive course free Monday (7/18) & Tuesday (7/19)

by Ilise Benun
If you’ve been meaning to watch my CreativeLive course, “Command the Fees You Deserve,” set aside some time Monday & Tuesday when it will be br...
Creative Live CreativeLive marketing Posts by Ilise pricing Self-Promotion

Should you always negotiate?

by Ilise Benun
It has recently dawned on me that a lot of people out there, creative ones especially, think there’s something wrong with negotiating. That if you ...
Pricing

“Your Self Promotion is Not About You” — What This Really Means

by Ilise Benun
I know it sounds like a contradiction, but trust me when I say that effective marketing isn’t about you. It’s about them — your ideal clients. Her...
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[Podcast] #295 Value-Based Bartering with Michael e. Stern

by Ilise Benun
Here’s #7 in a series of chatty (but meaty) conversations between me and time lapse filmmaker, Michael e. Stern of BuildaBetterPhotograph.com. In ...
bartering Inspiring stories Interviews Michael E. Stern Podcast Pricing

How to figure out what to charge

by Ilise Benun
In the latest podcast, Ilise Benun of Marketing-Mentor.com chats with Steve Maurer, a copywriter in the vertical B2B Industrial Manufacturing nic...
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Prices on your web site? – QTMM

by Ilise Benun
I get this question all the time. So here’s my answer (adapted from the "Tricky Pricing Scenarios and Common Questions" section of my new program, ...
Posts by Ilise Pricing Web Marketing