Ilise Benun presenting “Command the Fees You Deserve”
If you’ve been meaning to watch my CreativeLive course, “Command the Fees You Deserve,” set aside some time Monday & Tuesday when it will be broadcast free here.
Jeff Large wrote an amazing blog post with all of his notes and the major takeaways. Here’s what he had to say about the course:
Benun’s course covered a variety of tips all focused around taking control of your business and charging the rates you need/ deserve. The information from this course helped me shift from waiting for recommendations to actively pursuing the clients I want to work with. It was absolutely worth the time and money.
Major takeaways
- Selling is ok (it’s uncomfortable for most people). Remember, it’s about how you can help your clients.
- Focus. Be strategic about your marketing. Learn to define and target your favorite clients. Let these clients help you define your business.
- Remember that your worth as a person has nothing to do with the value of your services. The only value that matters is the effect of your work.
- Focus on finding prospects who can afford my services and pay what I need to earn.
Read the rest of Jeff’s post here.