Marketing Mentor Blog
The Marketing Mix
Read, watch and listen to the latest insights from Marketing Mentor & friends
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Discipline doesn’t work! This does…
Have you noticed that when you schedule time on your calendar to do your marketing, it magically disappears? Gobbled up by things that seem more important… like client work. After...
Do This Before the New Year
It's time to focus on the business you want to have next year, and how you’re going to get it. Starting with what holds you back right now.
SEO for Creative Professionals with Meg Casebolt
How much time and energy should creative professionals devote to their SEO strategy? Is it even worth focusing on? And if so, for whom and when? What’s the best way...
Outreach Won't Work Without This...
Client outreach won't work for creative professionals and freelancers unless you do some relationship building by using the three tools of the Simplest Marketing Plan together.
Stories about fears about money with Farnoosh T...
Today’s “bonus” episode of the Marketing Mentor podcast is from a live interview with financial expert and podcaster, Farnoosh Torabi, host of the So Money Podcast, whose brand new book...
How Exactly to Listen to the Market with Ilise ...
Here’s a rare solo episode of the Marketing Mentor Podcast in which Ilise Benun answers a question that comes up over and over, “How exactly do you listen to the...
Asking vs. Giving: How to Use Generosity as a M...
I often tell my clients not to pitch their services - ever! Not that there’s anything wrong with pitching. We all need work, and directly asking for it is one...
Two Reasons to Do Your Outreach This Week
Early fall is an excellent time to focus on outreach for two reasons. Find out what they are, and how to set yourself up for a great start in the...
A Comedian’s Formula for Your Perfect Pitch wit...
If your mind goes blank when someone asks what you do, Episode 483 of the Marketing Mentor Podcast is for you! In my delightfully deep conversation with comedian & keynote...
Monday Morning Jumpstart Series with Jade Trueb...
In the Monday Morning Jumpstart series on YouTube with Jade Trueblood, American Writers & Artists Inc. has featured me and some of my new ideas about confidence and finding clients....
That domain renewal letter? It’s a scam.
The idea of your domain expiring and your website going down is scary, right? That’s exactly why scammers are using this approach — sending domain renewal bills in the mail! If...
The Right Networking Attitude with Julie Brown
Do you know what the right networking attitude sounds like? As I was talking with networking expert and public speaker, Julie Brown, all I could think was, “if only more...
A vision for your business with Jennifer Barrett
Do you have a vision for your business? It's just one of the many aspects of leadership I talked about in Episode #481 of the Marketing Mentor Podcast with Jennifer...
I See Your Potential – Do You?
I can see the potential in your business that you don’t see – yet. My goal is to help you see it for yourself, by nudging you to market yourself...
Your Business Is Your #1 Client
Here's a new way of looking at your marketing - as a project you're doing for a client. The client? Your own business!
How to Ensure a Healthy Creative Business
Have you ever thought about selling your business at some point in the future? If your business is just you, you may wonder what there is to sell, anyway. But...
When Your Marketing Feels Like A Second Job
Does doing your marketing feel like a "2nd job" that you just don't have time for? Here's a new way to look at doing your marketing that will make it...
Removing Obstacles to Growth
If you have so called “baggage” that gets in the way of the growth of your business, Episode #479 of the Marketing Mentor Podcast is for you. I talked with Sarah...
The #1 Key to Successful Outreach
Doing your outreach consistently is what makes it work. You can’t do a few, then drop it for a while. And that means not getting discouraged when it doesn’t work...
A New Outreach Mindset: You Come Bearing Gifts
There are clients out there for you - oodles of them - struggling with problems that you can solve for them. And if you do your outreach right, you will...
How to make hourly pricing work with Matthew Wolf
If cash flow is your main pain, episode #478 of the Marketing Mentor Podcast is for you. I spoke with Matthew Wolf of Wyndetryst, a Philadelphia graphic design studio, about...
How to make your marketing fun (especially when...
Guest post by Mary Vosika of True Voice Copy: here's what happens when you see your marketing as "play."
Knowing who to trust
It took me a while to trust myself – you know why? That’s what we’ll be talking about at Terri Trespicio's Summer Camp. Will you join me?
The Most Effective Content Marketing Tool of Al...
If there’s a voice in your head encouraging you to do public speaking, episode #477 of the Marketing Mentor Podcast is for you. I spoke with SEO and Content Strategist,...
Should you send a newsletter about pee?
I’m a sucker for authenticity. On my walks, I listen to the We Can Do Hard Things podcast, where Glennon, Abby and Sister share so openly about themselves and their...
New! Watch “Ink Insights” with Antonio Meza
Watch as visual storyteller, Antonio Meza, walks us through his cartoon version of our last Office Hours session on Strategic Networking - and glean a few of the networking tips...
The Epitome of “Generosity Marketing” with Tara...
If you love your clients and are looking for a way to deepen your relationships with them, Episode 476 of the Marketing Mentor Podcast is for you. I chatted with...
How to Connect with Better Conversations
How do you have a really good conversation and connect with someone new? It’s about listening, of course, but it’s also something else...
H1, H2, H3 — how to use them right!
I recently discovered I’ve been using rolls of foil all wrong. (There’s a little tab inside the box that keeps it secure while you unroll a piece! Life-changing!) In case...
On Writing & Publishing “Tough Titties” with La...
In Episode 475 of the Marketing Mentor Podcast, Laura Belgray, author of Tough Titties: On Living Your Best Life When You’re the F***ing Worst, shares how she went from self...
How to Profit From Your Personality with Daniel...
If you want to learn how to put more of yourself and your personality into your business to gain confidence, comfort and cash, then Episode #474 of the Marketing Mentor...
Talking Networking with Lisa Mullis
Watch the replay of "Talking Networking" chat with brand strategist and copywriter, Lisa Mullis, to hear how and where to find new connections… and how to reach out to them when...
No Ducks Necessary!
Are you still trying to get all of your “ducks in a row” before connecting with potential clients? Try this instead...
Momentum to Cruise
In this guest post, Lindy Bostrom of Bostrom Graphics shares what she learned from a pair of podcasts between Ilise Benun of the Marketing Mentor Podcast and Jenny Blake of...
Talking Networking with Andy Brenits
If you don't like networking in person (especially in groups), Episode #473 is for you. I chatted with Master Networker & Creative Strategy Consultant, Andy Brenits, about how to prepare for...
Networking on the water
If you want to see the difference between what happens when you're that "cringe-worthy" guy at a networking event and when you just go and be yourself, this guest blog...
To Pitch or Not to Pitch?
Once you make a new connection, how and when should you pitch your services to them? Short answer: Never! Here's what to do instead...
Talking Networking with Beth Granger
Episode #472 of the Marketing Mentor Podcast is the audio from our second LinkedIn Livestream: another short but meaty chat with online networking expert and speaker, Beth Granger. Lots of great...
Don't Worry - You're Not "That Guy"
Often, creatives don’t like networking because they don't want to come off as pushy. But networking isn’t about selling yourself or your services. It’s not even about landing new clients!...
Talking Networking with Terri Trespicio
Q2 is all about Strategic Networking and we kicked off our new series of LinkedIn Livestreams with a short and meaty chat with one of my favorite people, Terri Trespicio. The "room"...
Fall in Love with Networking!
If you avoid networking because you're a total introvert… you're afraid of being judged… or you don’t like being “seen”... watch this short video conversation where I'll address all of...
I used to be afraid of people
Yes, it’s true. I used to be afraid of people but 35 years of running my own business has changed all that. At the April Office Hours for the Simplest...
When outreach works, instantly.
Here’s a bit of inspiration to send a few outreach emails today. Yesterday I reached out to 6 web design studios to introduce myself. There was one in particular that...
What lights you up? with Danielle Hughes
If you think you can’t bring all of you to the work you do, you’ll love Episode #469. I had a lively conversation with Danielle Hughes, originator of The Personality...
How to Start a LinkedIn Newsletter in Two Simpl...
Starting a LinkedIn newsletter is easy, and all it takes is a few minutes. Here's how to do it in three steps.
How to do a Kickstarter campaign
If you’ve ever wanted to do a Kickstarter campaign or had a dream project that would be too expensive to self fund, this episode is for you. In Episode #468...
Cure Your Fear of Marketing (and Spiders!)
If you avoid marketing your business out of fear that people will “see” what you’re doing or you'll say the wrong thing… this simple mindset shift will help.
Afraid of being too salesy?
Salesy people. Ugh, they make us all uncomfortable, don’t they? And we certainly don’t want to be them. Which is why we may be hesitant to promote our businesses. We...
Freeing your time: Me and Jenny Blake
If you have too much work and not enough time, Episode #467 of the Marketing Mentor Podcast is for you. I had the best conversation with Jenny Blake, author of...
“Borrow” These Excellent Examples of Content Ma...
You know you should be doing content marketing… but if you’re like most creative business owners, you may not know what to say, or how to start. Get some ideas...