[Podcast] Ryan Gill of Communo.com on Building Your Dream Team

  In the latest episode of the MarketingMentorPodcast.com, I talk with Ryan Gill, who is (among several other things, as you'll hear) co-founder o...

The Mother of All Pain Points for Your Clients [QTMM 10/23/18]

Do you know what your clients' biggest pain point is? I think I might know -- and I don't even know your clients! One huge problem has been coming ...

These 3 core skills lead to your ideal clients

Two more industrious AWAI Bootcamp attendees, Stella Bouldin and Brenda Dunse, took me up on the challenge of creating some content out of my prese...

[Podcast] #354 Revolve Speaker, Ali Schwanke, on "Vanity Metrics"

Marketing has gotten really complicated, what with the rise of data and the abundance of data. It’s almost impossible to know which metrics matter...

2 AWAI Bootcamp copywriters already taking action

Yesterday, I gave my new presentation, How to Find (and Reach) Your Dream Clients, at the AWAI Bootcamp. Afterwards, I challenged the virtual atte...

Want to blog, but dread writing?

In Ilise’s recent content marketing workshop, a lot of people cited “lack of time” as the main roadblock to writing. Well, if this is you…I can ce...

Email newsletter vs. blog: what's the difference?

What's the difference between an email newsletter and a blog? First of all, the differences between them have nothing to do with the actual content...

My denial is over

At the beginning of the summer, I switched to the new FreshBooks…which I’m adjusting to and like overall EXCEPT that they did away with my favorite...

We need more women in leadership everywhere!

If you agree that we need more women in leadership at all levels and in all arenas, share this ebook with your clients (and read it yourself too)....

What exactly is "content marketing" for creative professionals?

  Last week, one of my clients, a designer, was explaining to me why he doesn't want to do content marketing, which he defined as "long articles an...

[Podcast] #353 Kevin Rogers of Copy Chief on Finding Your “Bat Signal Talent”

What's the difference between "bat signal talent" and "bat signal content?" That's the question for this week’s podcast episode with Kevin Rogers, ...

How do you pick a business name?

I know so many creatives who have agonized over their business name. Is all the agony worth it? I don’t think so. Here’s the thing about a busines...