Tapping the Writer/Designer Partnership Goldmine
Copywriters and designers (including web designers) are natural partners when it comes to servicing their clients; their services often complement each other perfectly or, at the very least, they are in a position to refer each other. But where can you find potential partners? That's the question my community answers.Read more
The new “what’s new” on LinkedIn with Beth Granger
If you're wondering if you should do your own newsletter on LinkedIn or just trying to keep track of all the new LinkedIn features, you'll love the latest Episode #443 with LinkedIn Trainer, Beth Granger.Read more
How to stay top of mind so your best prospects don't forget about you
Out of sight -- out of mind! That's the reality more and more these days. So how do you stay top of mind so your clients, prospects and referral sources don't forget about you? The simplest way is with an email newsletter. Here are a few baby steps you can take...Read more
Mary's "Magic" Message (or how to prevent a prospect from ghosting you)
In this video clip, Web designer, Mary Maru, shares her simple message that increases her win-rate on proposals. It's "Cookie #2" of the Proposal Oreo Strategy, from my new course for Domestika, Writing a Winning Proposal: Land Your Dream Clients.Read more
How to grow a creative business with Sarah Durham
If you’re a "passionate practitioner" with the “good” problem of too much work, today's blog post (and podcast episode) is for you. Sarah Durham, founder of Big Duck, who has recently reinvented herself as an executive coach for “accidental entrepreneurs,” shares insights into growing a creative business.Read more
What the heck is my name?
This is an unusual guest post by Deidre Rienzo, of Connect with Copy, and one of the reasons I love it is because Deidre has thoroughly integrated her marketing into her life. I think you'll see what I mean!Read more
Your email newsletter on LinkedIn? with Michael Katz
If you struggle with your email newsletter, this episode is for you. I talked with the very funny Michael Katz, a marketing consultant who specializes in email newsletters for professional services providers, all about Linkedin’s new newsletter feature and the perennial question from writers and non writers alike: what the heck should you write about?Read more
Where do ideas for content marketing come from?
What should you write about in your email newsletter or on your blog? If you can't answer that question, you're probably paralyzed when it comes to your marketing. Read on to learn how Danielle Hughes, originator of the Genuine Personality Brand, gets ideas for her bi-weekly email newsletter.Read more