Marketing Mentor Blog
The Marketing Mix
Read, watch and listen to the latest insights from Marketing Mentor & friends
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How to Find Your Ideal Clients with Rebekah Mays
If you are worried that your ideal clients aren’t out there or just need a little hope right now, Episode 530 of the Marketing Mentor Podcast is for you. Rebekah...
Here’s what AI means for your SEO.
My traffic from Google is lower. Should I still be investing in my website’s search rankings? Did AI kill SEO? Is SEO dead? Clients are asking me, and here’s what...
What’s working right now with Stephanie Mickelson
Guess what happens when you have the right attitude, a willingness to take action and a little chutzpah. No, don’t guess. Just listen in to my conversation with Stephanie Mickelson,...
What if your marketing didn't drain you?
In this episode of the Deeply Rested Podcast with Maegan Megginsson, we talked about how marketing isn’t about being everywhere; it’s about being intentional and building real relationships. This conversation...
I love this email newsletter so much!
Your inbox is overflowing but there’s 1 email newsletter that is so good you have to stop and read it and then share it! Well that’s today’s episode. I’m sharing...
Trusting yourself with Melody Wilding
Now more than ever, with so much uncertainty in the world, who can you trust? It’s most important to be able to trust yourself. In my second conversation with Melody...
How to Make a Lasting Impression on Clients
If you want to make a lasting impression on potential clients, should you… a. Spruce up your LinkedIn profile… b. Send a targeted, heartfelt note offering to help… c. Meet...
Finding clients or a job – which is easier? wit...
Is it easier to find clients than a job these days? And will AI replace us? Those are among the timely topics I debated with Maggie Mistal, an intuitive career...
Where Your Next Freelance Client is Hiding…
The creative professionals who get the most freelance clients tend to do two things: 1. See opportunities everywhere. 2. Network everywhere. Here's how...
Pitching that Isn’t Salesy with Liz Heflin
If you bristle at the idea of “pitching” your services to your ideal clients, episode 525 of the Marketing Mentor Podcast might change your mind. I’m talking with ghostwriter, Liz...
Want More Client Referrals? Tips from “Artifici...
I asked my chatbot, "Artificial Ilise," all about getting more client referrals. Including the best moments to ask for a referral, how to make it easier to ask, and an...
How to "get" clients on LinkedIn with Leslie Bl...
If you ever wonder how people "get" new clients from LinkedIn, Episode 524 of the Marketing Mentor Podcast is for you. Case study copywriter, Leslie Blaize, also a member of...
How to Get Better Referrals, More Often
What’s the difference between getting a referral and “word of mouth”? In both cases, someone recommends you, and you get business. The difference is that “word of mouth” is passive....
LinkedIn Q&A with Beth Granger
For Episode 523 of the Marketing Mentor Podcast, I brought back one of my favorite guests, LinkedIn trainer, Beth Granger, so I could pepper her with questions about LinkedIn, the...
How and When to Ask for Referrals
As a creative professional, do you avoid asking for referrals because you don’t think you can reciprocate? If so, you’re not alone. The key isn't in the ask... it's in...
Your Business, Your Purpose with Maegan Megginson
When you’re self employed, your business is you. So it must reflect you. But what exactly does that mean? That's one of the questions answered in Episode 522 of the...
Do You Have “Out of The Blue” Syndrome?
I’m thrilled that SMP members are reporting so many wins lately. New clients, new projects, retainer deals… But when I ask them how it happened, they say things like: “I...
Who has the power? with Melody Wilding
Who really has the power: you or your client? If you think they do, Episode 521 of the Marketing Mentor Podcast is for you. It's a conversation with executive coach and author,...
Tips for package pricing
Here's a guest post from Jill Anderson of Jill Lynn Design: I’ve been a WordPress designer and developer for 20+ years, and I’ve learned a few things along the way....
What is strategy? With Kristina Unker of MA'AM
If it’s time to stop giving away your most valuable resource – your thinking – and finally get paid for it, Episode 520 of the Marketing Mentor Podcast is for...
Need More Gigs, More Often? Try This Simple Mar...
You can’t control when a potential client will come into their time of need… but you can increase your odds that they’ll think of you when they do. Here's my...
No retainer clients for Cleveland Design!
In Episode 519 of the Marketing Mentor Podcast, Jonathan Cleveland, founder of Cleveland Design and author of Designing for the Greater Good: The Best of Cause Marketing and Nonprofit Design, shares...
How Far Will You Take Your Creative Business Th...
What are you capable of this year? Whatever just popped into your mind, I want you to forget it. Because the truth is: You have no idea what your potential is for...
Productizing a Creative Service with Lidia Vare...
If you’ve been wanting to productize your creative service, learn how brand strategist and designer, Lidia Varesco Racoma, chose her niche and turned her resources into a product called, The...
Try These 3 Outreach Messages for Quick Wins
The start of the year is a great time to build momentum with “quick wins.” To get a quick win, your efforts must focus on “engagement” – that means interacting with...
12 Ways to Get Quick Wins from the Simplest Mar...
If you want quick wins to kick off the new year, Episode #517 of the Marketing Mentor Podcast is for you! Find out what a quick win really is and...
What are your 2024 LinkedIn Highlights?
Andy Brenits, one of our new SMP+ program "expert coaches" has already started sharing his wisdom in the Slack channel. Try this and see what you get!
2024 by the numbers
Oof. I just keep thinking about The Poseidon Adventure (1972) where (spoiler alert, but if you haven’t seen it by now…) the ship is sinking, and a group of passengers are waiting to...
On Time and Patience for 2025 with Alan Seiden
We’re wrapping up 2024 and ringing in 2025 with a conversation about time and patience (and AI too, of course), with my old friend and self-proclaimed introverted IT geek, Alan...
How to Use Generosity In Your Marketing - Witho...
Generosity is one of the most powerful marketing tools we have. It’s the mindset with which you approach your business – and your life. And it starts with the genuine...
How I Built It: Ilo Orleans interviews Ilise Benun
How I built it: Ilo Orleans interviews Ilise Benun. In today’s episode, we turn the tables and I am interviewed by my very first client, Ilo Orleans, director and producer of...
Introducing: Two MORE New Marketing Coaches
If you truly want to attract more high-paying clients next year, what you need is friendly, experienced business owners who can show you what to do, when. That’s why I’m...
From “Daunting” to Doable: How Amy Landed Clien...
At the start of the year, Amy knew she needed to communicate regularly with clients - but the thought of launching a newsletter felt “daunting.” With a little encouragement, she...
The AI-Infused Path to More Marketing Wins in 2025
Marketing works when you do it right. Getting bigger wins isn’t about doing as much marketing as possible. It’s about doing the right kind of marketing and being consistent. Over...
Attract More Clients with Better Content: Meet ...
If you're ready to attract better clients with great content but need a little boost to get started - help is here! Announcing your next Simplest Marketing Program Coach: Bonnie...
Why Antonio’s Getting Better Results from His C...
Is “little by little” all it takes to grow your business? That’s exactly what’s working for SMP+ member Antonio Meza this year.
Marketing Works… When You “Finish” It
So many creative professionals give up on their marketing efforts because “they’re just not working.” But when your marketing is working, you are often the last to hear about it!...
Help! My marketing isn’t working!
If you need more and/or better clients, but it feels like your marketing isn't working, this episode is for you. Ilise Benun describes what it looks like when it is...
Are you doing social media manually?
When it comes to building WordPress websites, I don’t need much motivation. I dive into the code and come up hours later, hardly realizing time has passed (except for noticing...
Heal Your Perfectionism for Good
Perfectionism and overthinking slowing you down? It happens to almost everyone... And today, I’ll tell you what to do about it! Watch the second “Minisode” in my new series: “Recipe...
When Life Gets Busy - Shrink Your Marketing!
If you want to land more clients that are a great fit for you, you should do at least one thing to market yourself every day. How do you do...
Your Marketing Isn’t Working?? Here’s Why…
Does it feel like you're trying everything to get clients and build your business, but your marketing isn't working? Watch this video to learn why and what to do about...
Feeling Stuck? How to “Un-Snooze” Your Marketing
It’s OK to feel "stuck" in your business. It happens to almost everyone. But it’s not OK to stay stuck. This month, I’m excited to tell you my plans to...
Where are they now? with actor/director/film pr...
For the next installment in the “Where are they now” series, for Episode 512 of the Marketing Mentor Podcast, I bring you my first client, actor/director and film producer, Ilo...
Is your business growing fast enough? (Take th...
[Take the 3 minute survey] If your business isn’t growing fast enough… I have a few ideas for you... But first, I have a few questions – here’s the first....
How to Handle Rejection with Ilise Benun
In this new Q&A style episode (#511) of the Marketing Mentor Podcast, you’ll learn what to do (and say) when a prospect “rejects” you, how to stay motivated to do...
How (and Why) to Lean Into Imperfection
As a creative freelancer or entrepreneur, embracing imperfections humanizes you - making you more desirable in this AI-saturated world.
Who to Reach Out to and How (+ AI Surprise!)
Total tactics in today’s episode of the Marketing Mentor Podcast. Ilise Benun answers common questions from the SMP+ Outreach Club including “how do I know if a prospect is right...
3 Hallmarks of an Effective Newsletter
Treat these tips as a checklist each time you write an issue to keep readers engaged without overthinking it.
How to start a marketing newsletter (plus a few...
If you know you should have a marketing newsletter but don't know where to start, this one's for you! A marketing newsletter is the most effective content marketing you can do as...