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Episode #427 of the Marketing Mentor Podcast is a conversation with Michael Roderick about the difference between word of mouth (a dangerous way to market your business) and referrals, and how to find referral partners to help grow your business.

In this short video from the September Office Hours group coaching session (which is the most popular element of The Simplest Marketing Plan), I shared a brand new idea about...

Here's a guest post from Marcella Allison, founder of Titanides, a private online community of female entrepreneurs, copywriters, and marketers. She was inspired by a comment I made at the end of my training on how to position yourself as an expert.

If you struggle with the tricky client situations that come up as a self employed creative pro, podcast episode #426 is for you. In Part 2 of my chat with copywriter, Deidre Rienzo, we talked about what she does (and doesn’t do) to attract the best clients and to make her days efficient and productive enough to spend the bulk of her time doing what she really wants to do. 

I’ve used Zoom for years and nobody ever wanted their camera turned on.  Now, it’s all cameras all the time!  While it’s nice to see my clients’ faces, it also...

In this clip from the August Office Hours, book designer, Lauren Wickware, shares a lesson she learned recently about one of her clients' biggest pain points: they are having trouble finding her!

10 years ago, copywriter Deidre Rienzo, saw other creatives blogging about how they were "just so busy they had to say no to clients." And she couldn’t imagine ever being in that position herself. Fast forward 10 years and now she’s the one blogging about how busy she is. How did she get here, literally? And what can you learn from her journey? That’s what we talked about in Part 1 of the latest episode of the Marketing Mentor Podcast

Slowing down…nurturing your inner self…treating your business as a place to experiment and try new things…discovering the marketplace through intentional practices…and caring about people—these are the core ideas that have the potential to provide a strong foundation for your productive, profitable, and purposeful business.

In this guest blog post, copywriter, Sean Chamberlin, captured and summarized (beautifully) some of my newest ideas to help creative professionals lay a strong foundation to get better clients with bigger budgets so you can live the life you want -- whatever form that takes.