Do you trust your intuition when it comes to your own marketing? 

If you don't (yet), you could.

Lately I’ve been teaching my coaching clients and the members of my Simplest Marketing Program how to use their “marketing intuition” – it’s that spidey sense that tells you not only when to follow up on a prospect who keeps putting you off, but also what to say and how assertive to be.

This spidey sense is not about emotion – in fact it’s the antidote to those emotions that can steer you in the absolute wrong direction.

And it’s the opposite of that elusive follow up formula everyone seems to be looking for, but which I’ve never seen work as well as simply listening to and then trusting yourself. 

Marketing intuition is about asking yourself the question,

“Given everything I know (and everything I don’t know) about this particular situation, what makes the most sense?”

Because here’s the thing: it’s different for every situation.

That’s why formulas don’t work.

But in order to trust your intuition, you have to be able to distinguish between the emotions (which often manifest in a fearful inner voice) and the logic (which is easy to recognize as your strong and healthy inner voice). 

That’s just one of the layers of trust I discussed with Melody Wilding, author of “Trust Yourself,” 

In the future, I’ll be talking more about this spidey sense but for now, listen here (and below).

We covered a lot of ground in that short conversation but I highly recommend Melody’s books, including her most recent, "Managing Up," which was the subject of Episode 521, Who has the power?. Check that one out. 

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