“Marketing is a transfer of enthusiasm.” - Jason Fried

Have you ever taken on a client project you didn’t believe in, and you couldn’t wait ‘til it was done?

I’ll bet you have. 🙂

But what about when you’re enthusiastic about a project, client, or mission, and can’t wait to use your talents to “transfer that enthusiasm” to the world.

What’s better than getting paid to do that?

If you’re not “feeling it” with your current clients, maybe it’s time to adjust your own marketing so you can attract a better fit.

But first you have to reconnect with (or remember) why you’re in business in the first place.

When you're disconnected from your “why,” it can be harder to find clients because something inside of you doesn’t actually want the work.

So, try asking yourself this 2-part question: 

1. Why am I self-employed?
2. What am I trying to achieve?

When I shared this question in our last Office Hours for the Simplest Marketing Plan (SMP), here’s what came back:

Do any of those feel true to you?

What else?

Once you have your answer, there are two types of actions you can take to find clients that are a better fit:

1. Getting ready: Actions that make you feel ready
2. Getting clients: Actions that generate real clients

Which ones are you doing? 

Learn which actions actually generate better clients in the “Best Bits” from September’s SMP Office Hours here:

And here’s a delightful “hint” at what we talked about in Office Hours, from my friend and SMP member, the very talented Antonio Meza:

Are you taking “get ready” actions or “getting clients” actions? Find out for sure with this handy chart.

That’s all for now - thanks for reading.