My mentor used to say, “You have no idea what your potential is.”

And, after attending MAICON (the Marketing AI Conference put on by SmarterX) last week…

I believe that’s true now more than ever – and for all of us. We have no idea what our potential is.

The conference was eye-opening, and I have so much to share with you, from prompting tips and frameworks to productivity tips, and more. Stay tuned!

But today I want to give you my biggest take-away. The reason why I believe your potential is expanding faster than you may realize.

Thanks to AI, according to Alex Kantrowitz of The Big Technology podcast, we’re now entering…

The Age of the Individual

What does that mean?

It means that being “on your own” is no longer a disadvantage.

And that the label you give yourself and your business may not matter in the future.

It means that your knowledge, expertise, and perspective can now be augmented with AI. (You’ve probably heard that recently.)

What you “offer” can expand past the boundaries of your “self.”

And that, my friends, puts you in a position to “crush it” in your business, as Kantrowitz told us at MAICON.

But only if you’re able to do what I’ve always said you need to do. 

That is:

Listen to the Market

This is a time of immense opportunity. And as a solo creative professional, if you listen to your market, then use your creativity and a little AI, you can out-create a bigger, slower team. (We saw plenty of examples of that at MAICON.)

Here’s what to do with that:

1. Find new problems you can solve (with AI).

One problem everyone seems to have is "time to learn AI" so, off the bat, that's a problem anyone can help solve.

A woman I met at MAICON recently started training small businesses on how to use AI. It’s not too late to learn and then teach AI tools. Could you do that? 

2. Look for new ways to solve old problems (with AI). 

What do AI tools allow you to do for clients that you never could have done before, or that would have been too expensive for them to afford?

3. Think “market-first,” instead of “role-first.”

Currently, your clients may think they need  a “writer,” “designer,” or “coach.” But in reality, what they really need is a solution to their problems. That’s you (and AI)! So that’s how you should position yourself.

As always, and especially now, treat your business as a laboratory.