For some, it’s natural to turn to AI for answers. For others, it’s overwhelming.

The long responses, the constant urging to give you more and more information…

It can be a lot.

How do you manage AI overwhelm?

You don’t have to. Let me be your filter.

Here’s what’s important right now when it comes to marketing and AI:

When to use it: When you get stuck.

I don’t use AI for writing or thinking. But it’s great when you don’t know how to reply to a client… how much to charge… what to post about on LinkedIn… or you just need permission to do something. AI is excellent at helping you get un-stuck.

When to be wary: All the time.

AI output sounds really good but it’s often wrong, and has the “AI sameness” problem.

And I’ve never seen an “honest” AI. It’s a people-pleaser, resistant to giving bad news. (When people do this, we call it “BS,” by the way.) 

When my clients want an honest opinion, they come to me - the Real Ilise. Which might be a new way to set myself apart: as a truth-teller.

What AI can’t do: Replace what makes you you.

What you have that your clients (and AI) don’t is the taste and judgment that come with your experience and expertise. 

Anyone can prompt an AI. But not everyone knows what you know. Only you can determine when and how using it for your client is helpful - or not.

3 Prompting Methods for Better Output

There are countless ways to prompt AI, but some work better than others. To get better results, try one of these methods I picked up at the Marketing AI Conference (MAICON):

1. Use a framework.

A current favorite, developed by Geoff Woods, author of The AI-Driven Leader, is called CRIT. In a single prompt, include:

Context - give any relevant background information to help the AI

Role - give the AI a “role,” such as an “expert marketer” or “fitness expert specializing in body recomposition for women.”

Interview - tell it to ask you up to 3 questions, one at a time, to help it refine its answer.

Task - define what you want from it.

A quick Google or AI search will give you more frameworks to play with.

2. Ask AI to write or improve your prompt.

Not sure how to write a particular prompt to get the best results? Quickly type one out, then ask the AI to improve it.

3. Ramble!

I was surprised how many AI “experts” are doing this! If you get “stuck” trying to make a perfect prompt, simply use your phone or computer’s “dictation” mode to ramble off what you want the AI to do. That’s it - that’s the prompt. 

Watch as I share my current take on AI in the “Best Bits” from November’s Office Hours for the Simplest Marketing Plan here:

👉 What’s your favorite prompting method? Share it here and let’s see what everyone says.

That’s all for now - thanks for reading.