With AI on the rise, the advice I have been giving my coaching clients lately is to "be more human."
But what, exactly, does it mean to “be more human”?
I asked this question on LinkedIn, and y’all had thoughts!
Here are a few good ones:
A lot of people responded about content marketing – how to make their content more human. And there were some good suggestions (read them all here).
But I’m thinking more broadly about our humanness as a whole - in our personal and especially our professional lives.
We each have our own unique human “voice.”
Even if you don’t think there’s anything “special” about yours, I beg to differ. It’s part of what makes you - you.
Have you ever noticed that the "successful" people in almost every field use their unique voice to stand out?
You can do this in your marketing, too. In fact, your voice can set you apart in all three of the “tools” from the Simplest Marketing Plan.
In your High-Quality Content - on your website, in your newsletter and LinkedIn posts…
In your Strategic Networking - both in-person and in your follow-up after meeting someone at an event…
In your Targeted Outreach - in the messages you send and comments you make on LinkedIn…
If you’re wondering how, exactly, to find and use your unique voice to stand out in your marketing…
More on that in the next issue.
Until then - is it time to hire a marketing coach? Book a free one-on-one session with me.