Will AI destroy Michael Katz’s newsletter business?

Or yours?

On Episode 532, Michael and I covered a lot of ground, including:

• The 4 things he does to market his business
• Why you shouldn’t try to do what the “big guys” do

In his email 5/30/25 newsletter, Michael wrote, "It may seem logical to copy "the big guys" when putting together your own marketing approach. After all, they are big and successful; they must know what they are doing, right? Well, yes... but. What works for them doesn't usually work for us."

I had a slightly different take that I wanted to discuss. 

Because often, creative freelancers want to mimic what I do for my marketing.

But I've been in business for more than 35 years. That means I have a strong foundation of content marketing (which can have a really long tail, as they say) that has been building for a long, long time.

There are people who've been getting my email newsletter, Quick Tips, since I started them in the early 2000's.

Some people even remember receiving the pre-cursor print version (from the 90s!) of that marketing tool, The Art of Self Promotion. (This was before we called it "content marketing.")

So my strategy wouldn't make sense for a beginner, who would need to generate clients sooner rather than later. (BTW, that's what The Simplest Marketing Plan is all about.)

Anyway, we talked about that and much more!

It’s a meaty one so listen here (and below): 

Here's another good one from Michael about email newsletter stats.

And you can connect with him on LinkedIn too.

If you want my help figuring all of this out, take advantage of my free mentoring session. 

And if you like what you hear, we’d love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.