Marketing Mentor Blog
The Marketing Mix
Read, watch and listen to the latest insights from Marketing Mentor & friends
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On Writing & Publishing “Tough Titties” with La...
In Episode 475 of the Marketing Mentor Podcast, Laura Belgray, author of Tough Titties: On Living Your Best Life When You’re the F***ing Worst, shares how she went from self...
How to Profit From Your Personality with Daniel...
If you want to learn how to put more of yourself and your personality into your business to gain confidence, comfort and cash, then Episode #474 of the Marketing Mentor...
Talking Networking with Lisa Mullis
Watch the replay of "Talking Networking" chat with brand strategist and copywriter, Lisa Mullis, to hear how and where to find new connections… and how to reach out to them when...
No Ducks Necessary!
Are you still trying to get all of your “ducks in a row” before connecting with potential clients? Try this instead...
Momentum to Cruise
In this guest post, Lindy Bostrom of Bostrom Graphics shares what she learned from a pair of podcasts between Ilise Benun of the Marketing Mentor Podcast and Jenny Blake of...
Talking Networking with Andy Brenits
If you don't like networking in person (especially in groups), Episode #473 is for you. I chatted with Master Networker & Creative Strategy Consultant, Andy Brenits, about how to prepare for...
Networking on the water
If you want to see the difference between what happens when you're that "cringe-worthy" guy at a networking event and when you just go and be yourself, this guest blog...
To Pitch or Not to Pitch?
Once you make a new connection, how and when should you pitch your services to them? Short answer: Never! Here's what to do instead...
Talking Networking with Beth Granger
Episode #472 of the Marketing Mentor Podcast is the audio from our second LinkedIn Livestream: another short but meaty chat with online networking expert and speaker, Beth Granger. Lots of great...
Don't Worry - You're Not "That Guy"
Often, creatives don’t like networking because they don't want to come off as pushy. But networking isn’t about selling yourself or your services. It’s not even about landing new clients!...
Talking Networking with Terri Trespicio
Q2 is all about Strategic Networking and we kicked off our new series of LinkedIn Livestreams with a short and meaty chat with one of my favorite people, Terri Trespicio. The "room"...
Fall in Love with Networking!
If you avoid networking because you're a total introvert… you're afraid of being judged… or you don’t like being “seen”... watch this short video conversation where I'll address all of...
I used to be afraid of people
Yes, it’s true. I used to be afraid of people but 35 years of running my own business has changed all that. At the April Office Hours for the Simplest...
When outreach works, instantly.
Here’s a bit of inspiration to send a few outreach emails today. Yesterday I reached out to 6 web design studios to introduce myself. There was one in particular that...
What lights you up? with Danielle Hughes
If you think you can’t bring all of you to the work you do, you’ll love Episode #469. I had a lively conversation with Danielle Hughes, originator of The Personality...
How to Start a LinkedIn Newsletter in Two Simpl...
Starting a LinkedIn newsletter is easy, and all it takes is a few minutes. Here's how to do it in three steps.
How to do a Kickstarter campaign
If you’ve ever wanted to do a Kickstarter campaign or had a dream project that would be too expensive to self fund, this episode is for you. In Episode #468...
Cure Your Fear of Marketing (and Spiders!)
If you avoid marketing your business out of fear that people will “see” what you’re doing or you'll say the wrong thing… this simple mindset shift will help.
Afraid of being too salesy?
Salesy people. Ugh, they make us all uncomfortable, don’t they? And we certainly don’t want to be them. Which is why we may be hesitant to promote our businesses. We...
Freeing your time: Me and Jenny Blake
If you have too much work and not enough time, Episode #467 of the Marketing Mentor Podcast is for you. I had the best conversation with Jenny Blake, author of...
“Borrow” These Excellent Examples of Content Ma...
You know you should be doing content marketing… but if you’re like most creative business owners, you may not know what to say, or how to start. Get some ideas...
Should you clean your email list?
I've always said you never know, so why would you take people off your email list? Out of sight, out of mind is hard at work these days so if...
My Worst Investment Ever
What’s your worst investment ever? Not just money invested, but time or energy or, the most important thing we have to invest: our attention. Episode #466 is my story reposted from a...
How to Build Momentum in Your Creative Business
Life as a creative business owner is an ebb and flow. But sometimes - especially in the beginning - it can feel like your business is all ebb and no...
How promotional is too promotional?
In this short solo podcast episode #465, I ask (and answer) the question: "How promotional is too promotional -- especially when it comes to content marketing?
Discovering an Unexpected Benefit on My LinkedI...
Guest post by Val Roskens Tews, of Butterfly Copywriting, who is a member of the SMP&P and a graduate of the GRO Business Incubator. This was an unexpected discovery....
My yearly recap: Then and now.
2015 is the last time I did an annual recap. Whew, where did the years go? I decided to compare this year to seven years ago … And you know...
A Formula to Hit Your 2023 Financial Goals
You’ve probably laid out your financial goals for 2023 but have you broken them down into the number of projects you need to reach them? Here’s an exercise you can...
The Hidden Purpose of Content Marketing
The hidden reason you should be doing content marketing isn't what you think. It's much simpler. And understanding it will make your content both more impactful and easier to create.
Why would anyone want your content?
Why would anyone want your content? And what’s the difference between your content marketing and your marketing content? Those are just a few of the questions I answered in my...
3 Reasons Not to Freak Out About Feedback
In today's guest post, copywriter, SM Quinn, shares what she learned about receiving feedback and why she's not freaking out about it any more!
A rant about marketing, competition and being e...
Worried about the competition? Not sure you're doing enough? Here's what copywriter, Deidre Rienzo, has to say about that!
Engineering the Evolution of Your Business
Episode #463 of the Marketing Mentor Podcast is my New Year 2023 message in which I’m sharing the main ideas of a brand new presentation, Engineering the Evolution of My Business. So for a...
2022 by the numbers
11,410. That’s the amount of things I’m usually thinking about and doing at the same time. Can you relate? This year has been absolutely hectic. Financially, 2022 was my best...
2016 by the numbers (repost)
In 2015, Copywriter, Deidre Rienzo, hit a milestone that seemed unreachable when she started out 9 years earlier … she reached her corporate salary from 2007. So of course, she was thrilled. But she was...
How to “Pumpkin Plan” your business
This is a guest post by Rebekah Mays, the owner of Thrive Copywriting. She helps sustainable and purpose-driven brands grow their leads and sales through SEO content strategy and writing. You can learn...
is your business taking good care of you?
Note: This is a guest post by Marleen Martinez, a copywriter and content creator specializing in the Orlando film and entertainment Industry, who is also a member of AWAI's GRO Business Incubator. Alternate...
The Night Before Site Launch (by Robert Lodi, t...
Did you know content marketing could be a poem? Yup, it can. So for a little holiday cheer, I am reading aloud "Twas the Night Before Site Launch," a really...
Year End Reflections & the impact of a dog video
If you think your actions have no impact, just because you can't see it, think again. Here's a simple dog-friendly example to explain what I mean and share how I'm wrapping...
How to Bring Yourself into Your Content Marketi...
If you struggle with your own content marketing, you'll love Episode #461 of the Marketing Mentor Podcast with Ann Handley, author of the best-selling book, Everybody Writes, totally revamped for it's 2nd...
This cheesy Christmas movie totally teaches the...
In this hysterical guest post from content strategist and writer, Rebekah Mays, we see how the 3 tools from Marketing Mentor's Simplest Marketing Plan are used in a cheesy Christmas movie on...
Creatives are Good Negotiators! with Mori Taher...
If you believe that being creative is incompatible with being a good negotiator, this episode is for you. I talked with Mori Taheripour, the author of Bring Yourself: How to...
Cyber Monday Live Event Sneak Peek
Today’s episode of the Marketing Mentor Podcast is a short clip from the most recent Office Hours, a monthly live (and very interactive gathering) that has become the centerpiece of...
Is the growth of your freelance business invisi...
If you are far from meeting your business goals, it might feel like nothing is happening. More than likely, growth is happening in all sorts of ways. In this guest blog...
Does old money "baggage" prevent you from charg...
If your palms sweat when someone asks, “What do you charge?” episode #458 of the Marketing Mentor Podcast is for you. I talked with writer and coach, Austin L. Church,...
Is anyone listening?
In this guest post by Teresa Murray, social entrepreneur and content creator, we are reminded that, even when it feels like no one is listening, the invisible audience is out...
The 4 Floors of Your Business
In the new guest post, Rebekah Mays, SEO content strategist & writer for purpose-driven brands, elaborates a new metaphor for your creative business and shows how to vet your prospects so that only...
What it takes to earn $10K in “passive income” ...
Want to make money while you sleep? In Episode #457 of the Marketing Mentor Podcast, Jill Anderson of Jill Lynn Design shares exactly what it actually took to make $10K...
"You Charge Too Much!"
If your palms start to sweat just thinking about pricing, you'll love this worst-case scenario money conversation by copywriter, Marleen Martinez.
Hate "rejection?" Try this...
If you've been "rejected" lately by a prospect or client, try thinking about it differently. You might even be able to learn something. Read on to find out how.