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Podcast #419 is a conversation with Tim Huelskamp, CEO of 1440 Media, about a simple strategy his company used to grow their email newsletter list from very small at the beginning to quite large at this point. It's something anyone can do. Listen and learn...

Of the 3 marketing tools in the Simplest Marketing Plan (strategic networking, high quality content marketing and targeted outreach), that last one -- targeted outreach -- seems to be the most challenging. Here's my attempt to make it easier...

Podcast #418 with Terri Trespicio digs into the 2 questions that trigger all the fears at once. If you panic or freak out when a prospect or client asks you these questions -- “What do you do?” and “What do you charge? -- you’re not alone. I know because I’ve been helping people find answers to these questions for years. And in today’s podcast, Terri and I hash out what I’m calling the parallel problem of “what I do” and “what I’m worth.”

If, when things slow down, you think, "Oh my God, this is the beginning of the end," this video is for you. Ilise Benun shares a few simple thoughts about the difference between ebb and flow vs. feast or famine -- plus her solution!

  Dream of making money while you sleep?  Want to create a product that generates passive income?  This all sounds delightful … until you actually get down to making the...

Podcast #417 is my second conversation with Danielle Hughes of More Than Words Copy about what to do when your marketing is working so well that you’re getting more good work from good people with good budgets than you can handle? Listen to find out how she got here and what she's thinking of doing next.

As I hope you know by now, content marketing (creating useful content that speaks to the needs of your ideal clients) and targeted outreach (introducing yourself in a hyper-personalized way to tell...

Here's how to think about "what to write about" + sign up for the free blogging summit that starts May 3 with 15+ top experts increasing your traffic, supercharging your brand awareness, and catapulting your revenue -- with content!