Marketing Mentor Blog
The Marketing Mix
Read, watch and listen to the latest insights from Marketing Mentor & friends
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Live Birthday Fiesta Preview: How to do outreac...
In this video preview of my LIVE Birthday Fiesta on June 24th, I tell the story of Alice, a copywriter who is practicing what I preach and, thanks to her...
Birthday Fiesta! Join us on June 24th
Come to my Live Birthday Fiesta, where you'll hear from creative pros who will share secrets about how to get your marketing started, tell what's really working for them right...
How one copywriter used LinkedIn to reach his f...
If you’re not sure how to use LinkedIn to get the clients you want, podcast episode #447 is for you. In it, Vivek Shankar, a copywriter focused on fintech (financial technology)...
Image quality or website speed: What matters more?
Guest post by Jill Anderson: Are your images too big and slowing your website down? If you're using extra-large stock images, unformatted uploads from your iPhone, or you're not paying...
Command the Fees You Deserve: me on the Chase J...
According to Chase Jarvis, co-founder of CreativeLive, "Pricing creative work is an art unto itself." That's why I am thrilled that he shared some of the lessons from my course,...
Recipe for Your Newsletter on LinkedIn
In this "recipe" for your own LinkedIn newsletter, whether it's your starter newsletter or you want to expand the reach of your current email newsletter, you'll see how easy it is to...
How one designer makes the Simplest Marketing P...
In this guest post (and presentation) from designer, LeeAnn Eddins, of LA Eddins Design, we see one way to use the Simplest Marketing Plan when you know you should do...
Try the "five whys" exercise to build your empa...
In this guest post and companion podcast episode with Melanie Deardorff, learn how to use the five whys to become more empathetic, whether you're a copywriter, designer, marketer or any...
Creatives Thinking like Breadwinners with Jenni...
In this 2nd HOW Design Live bonus episode with Jennifer Barrett, Head of Content for Fidelity, financial journalist and author of “Think Like a Breadwinner,” and Lisa Mullis, a veteran copywriter...
Where are they now? Ilena Finocchi, multi-disci...
In episode #445 of the Marketing Mentor Podcast, I reminisced with multi-disciplinary artist, Ilena Finocchi, who shares her most effective marketing tools and, more important, the attitude that’s allowed her...
Can we stop being afraid of website scrolling, ...
Guest post by Jill Anderson: You can’t beam vast amounts of information into people’s brains upon first meeting. When they land on your website, they can’t immediately know everything they...
Presenting Yourself with Confidence with Eleano...
In this Bonus Podcast Episode with Communications Coach, Eleanor Handley and Show Director of HOW Design, Amy Conover, we talk practical strategies for presenting yourself with confidence, whether one-on-one, in...
3 ways to get out of your own way
If you find yourself overthinking, complicating things and not making progress, you just might be the problem. Here are 3 ways to get out of your own way and take...
How to use HARO to get PR with Donna Jones
If you want to use content marketing to position yourself as an expert OR if you’re a copywriter who’s not quite ready to put yourself out there, Episode #444 with...
Tapping the Writer/Designer Partnership Goldmine
Copywriters and designers (including web designers) are natural partners when it comes to servicing their clients; their services often complement each other perfectly or, at the very least, they are...
The new “what’s new” on LinkedIn with Beth Granger
If you're wondering if you should do your own newsletter on LinkedIn or just trying to keep track of all the new LinkedIn features, you'll love the latest Episode #443 with LinkedIn Trainer, Beth Granger.
How to stay top of mind so your best prospects ...
Out of sight -- out of mind! That's the reality more and more these days. So how do you stay top of mind so your clients, prospects and referral sources...
Mary's "Magic" Message (or how to prevent a pro...
In this video clip, Web designer, Mary Maru, shares her simple message that increases her win-rate on proposals. It's "Cookie #2" of the Proposal Oreo Strategy, from my new course...
How to grow a creative business with Sarah Durham
If you’re a "passionate practitioner" with the “good” problem of too much work, today's blog post (and podcast episode) is for you. Sarah Durham, founder of Big Duck, who has recently...
What the heck is my name?
This is an unusual guest post by Deidre Rienzo, of Connect with Copy, and one of the reasons I love it is because Deidre has thoroughly integrated her marketing into her...
Your email newsletter on LinkedIn? with Michael...
If you struggle with your email newsletter, this episode is for you. I talked with the very funny Michael Katz, a marketing consultant who specializes in email newsletters for professional...
Where do ideas for content marketing come from?
What should you write about in your email newsletter or on your blog? If you can't answer that question, you're probably paralyzed when it comes to your marketing. Read on...
How to stop writing proposals that go nowhere
When a prospect says, "Just send me a proposal," should you? In this double-whammy (short video + longer podcast episode) you'll learn how web designer, Mary Maru, qualifies prospects so she doesn't waste her time on proposals that go...
A content-first approach to web design
Guest post by Deidre Rienzo: Recently I got a question from a web designer named Steve. He has been working at an agency for 15 years, and he’s used to...
How to Get Better Clients with a 4-Step Outreac...
What's the best way to get the best clients? In Episode #439, Chris Haviland shares exactly how she does her 4-Step Outreach Campaign to get so "freakin'" busy!
[New Course] Writing a Winning Proposal: Land Y...
You want to land your dream clients, right? But you hate writing proposals. If that's you, you'll love Ilise Benun's latest online course that will help you seal the deal...
Fake feelings or real emotions? with Kelly Camp...
In Part 3 of my conversation with Conscious Leadership Coach, Kelly Campbell, we went deeper into the issues of intuition and listening and shared a few strategies for taking time...
Your niche: skill or industry?
How exactly do you find clients if your "niche" is a skill set or service you offer, rather than an industry you want to work in? I hear this question...
10 Ways to Make it Easy to Connect with You on ...
Here's a LinkedIn insider tip from Karen McElmoyle of KM Design that makes it sooooo easy for prospects to connect with you on LinkedIn when you share your personal QR...
How to make the right decisions for your busine...
Episode #437 of the Marketing Mentor Podcast is part 2 of a conversation with Kelly Campbell, Conscious Leadership Coach for agency owners and host of the Thrive podcast. We talked...
Money Tips for the New Year with Farnoosh Torabi
If you want to be in a stronger financial position at the end of this year (whatever that means to you), you'll love Episode #436 with Farnoosh Torabi, best selling...
2021 by the numbers
Guest post by Deidre Rienzo: This morning, my son was still snoring at 8:40 AM. I hate waking him up, but he’s supposed to be at school by 9. I...
How to find your clients' pain points
Getting the attention of (and a response from) your ideal clients is simple, but only if you focus on their pain points! You see, once you know what keeps them...
A wish for you for the new year with Ilise Benun
In this short solo podcast episode to kick off 2022, I share a few thoughts inspired by a book I’m loving lately, "Four Thousand Weeks: Time Management for Mortals" by...
21 Seeds to Sow to Grow Your Business on Linked...
An excellent guest post contributed by Cybersecurity B2B Content Marketer & Copywriter, Laurent Duperval, who shares what he's learned about how to use LinkedIn to grow your creative business.
Where are they now? Sharon Bending
In today’s episode #434, designer, Sharon Bending, of Rx Creative Lab, and I look back at the marketing strategy she put in place years ago that helped her build her business....
How to fire a client, with respect.
Guest post by Jill Anderson: If you’ve been in business for any length of time, you will need to fire a client -- and one of the things I've learned...
How to use generosity as a marketing tool
Want to know how to use generosity as a marketing tool? Watch this video (and see the links shared) from the December Office Hours with Ilise Benun, which is one...
How to Unfollow Your Passion with Terri Trespicio
In Episode #433 with Terri Trespicio, we tackled confidence and chutzpah, perfectionism and impostor syndrome, practicing in public and “disappearing into the message” and so much more. It’s all rooted...
What's the easiest content marketing to do?
The best way to get started with content marketing -- and one of the most effective marketing tools, according to my Simplest Marketing Plan 4.0 -- is an expert roundup. Check...
On Accountability with Nancy Ruzow of Creatives...
In Episode #432 of the podcast, I talked with Nancy Ruzow, who runs the Creatives Roundtable, about it means to be held accountable and to whom should you be held...
3 Simple Ways to Listen to the Market
How exactly do you listen to the market? It's a simple idea, but hard to absorb. In this video, Ilise Benun outlines 3 simple ways to listen for your niche,...
Friction and Happiness in Business with Kelly C...
In this post you'll find 2 very juicy (and kind of deep) conversations between Ilise Benun and Kelly Campbell, a Conscious Leadership Coach who works with agency owners. The conversations range from...
Know this about website accessibility…
Guest post by Jill Anderson: What is website accessibility? Website accessibility or ADA compliance means that anyone -- with any ability or disability -- can use your website. Is it...
Networking vs. "Connecting" with Susan McPherson
If you hate networking, Episode #430 of the Marketing Mentor Podcast is for you. I talked with Susan McPherson, author of “The Lost Art of Connecting,” about the difference between...
How to listen for your niche
Finding your niche as a creative professional is not easy. But there is an easier way -- you can let your niche find you. Wait, what? Yes, that's right. You can...
When is it time to stop marketing yourself?
Wondering if you'll ever be able to stop marketing yourself? Or not sure if you're doing enough marketing? In Episode #429, Melanie the Marketer and I talked about what to...
“Creator” mode and more new stuff on LinkedIn
Are you overwhelmed by all the things you can do on LinkedIn? Not sure what the heck “Creator” mode is? Podcast #428 is a conversation with LinkedIn Trainer, Beth Granger, who answered...
Word of Mouth vs. Referrals: What's the differe...
Episode #427 of the Marketing Mentor Podcast is a conversation with Michael Roderick about the difference between word of mouth (a dangerous way to market your business) and referrals, and...
3 Phases of Your Creative Business: which are y...
In this short video from a recent Office Hours (which is the most popular element of The Simplest Marketing Plan), I shared a brand new idea about the 3 phases...