How to be "you" in your content marketing

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You are in for a treat!

Episode #505 of the Marketing Mentor Podcast is a sneak peek into the most recent “Office Party” for the Simplest Marketing Plan.

That's the LIVE event that has become the centerpiece of The Simplest Marketing Plan, where I share a few big ideas and then we do live networking so everyone can make a few new “business friends” -- because you just never know!

In this session:

  • I told the story of how I got lost in Paris
  • I shared a new definition of content marketing
  • I outlined how to be “you” in your content marketing -- essentially in the age of AI

So listen here (or below) and see more details below...

 

What is content marketing? 

👉 Content marketing is…how you stay visible and top of mind (because out of sight is out of mind – they will literally forget about you. It’s not personal!)

👉 Content marketing is…how your network comes to trust you – through repetition that says, “I’m serious and reliable.”

👉 Content marketing is…how you share who you are and what you know (especially about what they need = pain points) and what you’re learning lately.

👉 Content marketing is…newsletters and blogs and posts and podcasts and videos and social media – pick one to start! Don’t try to do them all!

How to be “you” in your content marketing

In Michael Katz’s excellent email newsletter, “3 Ways You Are Better Than AI,” he highlights 3 elements to bring yourself into your content marketing: 

👉 Your point of view (POV)

👉 Your voice

👉 Your stories

Here are the "excellent examples" I shared:

Watch this clip here.

And if you want me to help you find actual clients using AI, check out my new 1:1 AI Client Finding Coaching Calls.

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