If you’re not creating your own content because you “don’t know what to write about”...
Should you consider getting AI to write it?
My recent LinkedIn Poll about using AI for content stirred up some interesting results:
Comments streamed in from creatives of all types, including designers, coaches, writers, VA’s and more. Here are some of my favorites:
For even more ideas, read the rest of the comments here.
I find it interesting that, so far, most people are using it for brainstorming and outlining -- in other words, initial steps in the content marketing process where we tend to get stuck.
And, though you can ask AI to “write a LinkedIn post about X” …
That’s not likely to give you a result that will help you stand out from all the AI-generated posts that are popping up.
If you get stuck on your content because you don’t know what to write, try one of these other ways that people are using it for content creation:
- Asking it what prospects would find interesting…
- Improving blog titles…
- Pre-writing research and organization…
- Client competition research…
- Ideas for slogans and headlines…
- Learning about new industries…
- Repurposing writing into video scripts…
- Conducting mock focus groups…
- Custom-made personas…
I can’t say yet whether it’s “right” to use AI to write content for you (or for your clients for that matter).
But I will say that it’s an excellent tool to help you get un-stuck.
And, since I like to treat my business as a laboratory for personal and professional growth, it’s just another “lab tool” to play with and use as you see fit.
Do you use AI as a tool in any lesser-known ways? Do share here on LinkedIn!
Need a little pep-talk on why you should regularly create high-quality content? Watch the Best Bits from our recent Office Hours session to see me explain how content works to attract the best clients:
My favorite way to use AI right now is to help people find clients. We’re getting some exciting results from it in my Potential Clients on Tap with AI course. Here are a few comments from participants:
Meet up with me one-on-one and I’ll show you how to find clients for your own business. Book an AI Client-Finding coaching session with me here.