🔊 More of a listener? Hear the audio version of this Quick Tip here:
If you read my last Quick Tip, you know that I’ve published a newsletter every other week since 1990 - and never run out of content ideas.
Missed it? Catch up - or listen in - here.
Want to know how?
The source of all my content is you – not me.
I get my ideas from my market (you) and the world – things I see, hear, wonder about and am moved to share – then I put my own take on it.
I am always listening for content – for me and for you.
In my coaching groups and with my 1:1 coaching clients, I constantly “hear” content, especially in the challenges (a.k.a. pain points) creatives like you face every day.
For example, I recently couldn’t not hear so many struggling with their email newsletters.
So here’s the content I created based on that one challenge:
- Podcast: What’s the big deal about email newsletters?
- Blog post: How not to rack your brain for ideas
- Video: How to stop avoiding your newsletter
- LinkedIn post with 33 comments
And this very blog post you're reading now.
It’s kind of amazing how, when you gear your attention outward, rather than inward, you find an infinite source of content ideas.
In fact, the beauty of creating content is that once you start, ideas start to flow freely – it can even be hard to stop them!
Plus, you get to add your own creativity and your own spin to the process. By now, this comes naturally to me, but only because I’ve worked on developing this skill over the years.
With practice, you will “hear” content everywhere too.
Want to try it?
Take one idea and split it across multiple media – newsletters, social media posts, podcast episodes – anything!!
I shared more in the “Best Bits” from our last Simplest Marketing Plan Office Hours – watch it here:
And if you need an idea to get you started (or have one to share), I’m collecting a list here.
That’s plenty for today. Thanks for reading.