Listen to this issue here 👇
Are you dependent on AI? 👀
I ask because I’m starting to see some problems in the way people use it.
Of course you know I’m all in on AI, and hope you’ve been using my bot, Artificial Ilise (she comes with the Simplest Marketing Plan), to help when you get stuck…
But I’m seeing people becoming dependent on AI to do their marketing.
This is what I mean by “dependent”:
- You run every outreach message through ChatGPT or Claude before hitting “send”...
- You get AI to write all your content - or most of it - and barely add your own voice…
- You never take on (or even respond to) a client without consulting with your AI “advisor” first…
Should you stop using it altogether?
No, but don’t go so far in that you can’t get back out!
How much is too much with AI use? Share your thoughts here.
Which brings me to this question…
How do you bring more of your real, human self into your marketing?
Here’s a very simple way to do your outreach using your own brain, no need for AI!
My Simple, 3-Step Outreach Template
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Introduce yourself with a connection.
What’s one thing you have in common? It could be something small, like you both love dogs or dark pretzels. Use whatever you find in their profile or About section that you can relate to.
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Name something you see that you could help with.
What do you notice on their website, in their emails, or on their LinkedIn that you could help with? Be very specific.
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Include your call to action.
What do you want them to do? Offer them something small that’s easy to say yes to, like “would you like to see samples?” or “may I share an idea?” Then give them the best way to get in touch.
See how simple that is?
Watch me talk through each point and share “the best cold email ever” in the Best Bits from my recent Office Hours for the Simplest Marketing Plan here:
And that’s all for today. Thanks for reading.