What’s the big deal about doing a newsletter?

That’s the question on my mind after talking with over 100 SMP+ members about their marketing.

Even after I suggest doing a “micro-newsletter,” so many people still avoid it. 

You, too? Tell me why here.

One problem is the word “newsletter,” which comes with history and connotations.

“News” feels official. Journalistic, even. 

So let’s lighten it a bit.

Here’s my favorite piece of newsletter advice from my good friend, content expert and author of Everybody Writes, Ann Handley:

“It’s not about the news, it’s about the letter.”

Rather than sending a newsletter…

Think of it as sending a letter – maybe even a love letter – to your favorite prospect. Does that lighten the mental burden at all? 

Watch me reframe newsletters in our recent Office Hours for the Simplest Marketing Plan:

Sending a newsletter (or love letter) is one of the surest ways to build credibility and stay top-of-mind to your best prospects.

You might even get “newsletter magic.” ✨

That’s when someone replies “out of the blue” saying “your timing is perfect, I have a project for you…”

But here’s the thing: there is no “newsletter magic” without a newsletter!

Need a little motivation to get yours done? 

Here are some “excellent examples” of newsletters from within the Simplest Marketing Plan community.

Each of these went out after our recent Office Hours (great job, everyone)!

• Inspire - email “micro-newsletter” by Jeffrey J.
  
  
• Career corner email newsletter - by Isabeau I.
  
  
• For affluent buyers, the story is the product - by Kathryn G.
  
  
• Coffee Talk: From My Desk to Yours - email newsletter by Nanette A.
  
  
• The Real Cause of Decision Fatigue Isn't Too Many Decisions—It's Too Few Filters - by StacyLynn S.
  
  
• Is Your Content Pink? - by Amy O.
  
  
• TRUST FIRST - by Dona S.

Some are longer, some are shorter. 

There’s no right way – but there is one rule: Don’t overthink it.

By the way, if you need an ongoing push to get your marketing done, get this year’s Simplest Marketing Plan - and join us in our monthly Office Hours gatherings all year long. Join here for just $197.

Thanks for reading.