Podcast #400 is a meaty conversation with one of my favorite guests, Lisa Mullis of Paraphrase Communications.
You see, I’ve been ranting lately about the "automation bandwagon" that so many people have jumped on -- whether it makes sense for them or not! That really annoys me.
Though I do admit I may have made the issue a bit too black and white in a recent blog post entitled, “Forget Funnels.”
Many people agreed with me but a few respectfully disagreed and Lisa was one of those.
So I did what any self respecting podcaster would do when someone disagrees -- I invited her to discuss our differing points of view on the podcast!
You can also find my 4 other conversations with Lisa here.