My talk was called How Not To Stalk Your Prospects and Still Get the Project: What to Say When Walking the Fine Line of Follow-up When You Really Want the Project.
Okay, it’s a little long but it says what it needs to say: when you know you’d be a good fit but the client doesn’t know you exist, how do you get their attention without being perceived as a “stalker,” especially with so many stalkerish tools at your disposal?
The short answer is that it’s all in the mindset — and most of us have the wrong mindset, which is exactly what gets in the way.
Here’s the right mindset:
Give. Give. Give.
Share. Share. Share.
Exactly how to give and what to share is what I’ll be going into detail on.
But here’s a hint: It’s all about Content Marketing — whether original or curated.
And if you need a marketing plan to help you create the right content, check out the 30 Minutes a Day Marketing Plan for Creative Professionals.