Being your own boss means that you get to choose who you want (and don't want) to work with.
But if you don't have your marketing machine in place, it may not always feel like you're doing the choosing.
That's why, in every monthly Office Hours session (open to anyone who has the Simplest Marketing Planner, I highlight a different niche or "target market of the month."
Recently, I featured B Corps (a.k.a. Benefit Corporations), companies devoted to doing good in the world. In the 10 minute video here (and above) I showed how to use the B Corp member directory of 3000+ to identify companies.
Once you've chosen a few you think are a good fit for you and your services (or maybe because you love their mission), the first step is to connect with them on LinkedIn and get a conversation going. You never know what can happen from there.
I know what you're thinking: "I don't want to send one of those spammy LinkedIn messages."
Well, I don't want you to, either. But here's an example of a message I got recently that could be effective if the timing is right.
Hey Ilise. No need to reply. I know you probably receive boatloads of these intro messages every day. I just wanted to shoot you a quick note to say that I’m happy to be connected with you, looks like you’re doing great. I use LinkedIn as my main platform to provide as much value as I can by sharing my holistic productivity strategies, tools and resources with those I’m connected with, hope they can be useful to you too.
Of course, doing this right (and making it work) starts with your mindset, so if you suspect that you don't quite have the healthiest marketing mindset yet, read my recent blog post on the topic as a starting point.
If you need accountability for all of this marketing, check out my small coaching groups. New ones start soon.