Simplest Marketing Planner (PDF)
For 2020, I am once again boldly proposing that creative professionals like you will only need 3 marketing tools to attract your dream clients:
1. Strategic Networking — knowing exactly who you’re looking for and going where you know they will be
2. Targeted Outreach — reaching out to them with a hyper-personalized, super-customized message that shows why you're a good fit
3. “Pain Point” content marketing — relevant, useful content that cures your ideal clients’ pain and making sure you get that content in front of them
So I'm doing something a little different -- and super-affordable!
It's not a "course" or training -- although you are guaranteed to learn.
It's not a membership you'll be charged for every month and feel guilty for wasting -- but you will get subscriber-only content throughout the year.
It's not a download you'll lose on your computer -- although you will receive a monthly email reminder.
It's more like a magazine subscription -- where you pay once for your annual subscription and then you sit back and relax and wait for it to be delivered to you -- just in time to use it.
That's right, for a one-time payment of (now only) $49 (actual value $1999), you get the Simplest Marketing Plan I've ever created -- all in one place and which includes free access to my "Office Hours," a monthly group coaching session.
Watch an excerpt from a recent session below -- where I walk through step by step how to work the new 2020 plan.
I know it sounds too good to be true but it's an experiment (and it's working!).
You get the "Simplest Marketing Planner" (PDF)
Once a month, you will receive a reminder from me how you can use the Simplest Marketing Plan to market your business.
That way, it will be much harder -- not impossible, but harder -- to forget to do your marketing or put it on that convenient "back burner" when client work (or doing the dishes) seem so much more important.
Don't worry. It's impossible to fall behind. So even if you join mid-year or drop out of the process for a month (or more), you don't have to "catch up."
The goal of this simple marketing plan is to help you put your business first by allocating 30 minutes/day (or the equivalent over the course of a week) to your marketing.
Each email reminder arrives with fresh content and excellent examples for each new month.
It will provide the structure you need to build this essential habit.
Because I know that when you buy a marketing plan at the beginning of the year, by the time 3rd quarter rolls around, it can easily be lost on your computer somewhere. (I suspect that's what has happened with previous marketing plans I've developed over the years.)
Well, we're solving that problem and providing accountability, nudges, and a bit of nagging -- but with fresh and relevant, "bat-signal" content, so it will be helpful, not annoying.
PLUS you also get Office Hours, a monthly group coaching session. (Watch the video above to see how helpful and inspiring it can be to see your peers facing the same challenges as you -- and overcoming them!)
Once a month, I hold "Office Hours," a group coaching session that you are invited to. It's a live interactive presentation and discussion where you can:
- get a refresher on how to use the tools
- as always, see excellent examples of how others are using them
- and, of course, get your questions answered in real time.
These sessions are great for learning, of course, but also to see you're not alone in your struggles.