Networking vs. "Connecting" with Susan McPherson

The Lost Art of Connecting by Susan McPherson

Connecting is one of my favorite things to do.

So I was thrilled when my good friend Terri Trespicio connected me with Susan McPherson, the author of a book she had just discovered called, The Lost Art of Connecting.

Of course, I knew immediately I'd have to invite her to be a guest on the Marketing Mentor Podcast -- and, excellent connector that she is, she said yes immediately too.

No wonder McPherson's book was recently listed on the best books of 2021.

In Episode #430, we talked about connecting, of course: what it is and how it’s different from networking, as well as how to do it, especially if you’re an introvert.

So listen here (or below) and learn.

 

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