Networking vs. "Connecting" with Susan McPherson

| 1-min read

The Lost Art of Connecting by Susan McPherson

Connecting is one of my favorite things to do.

So I was thrilled when my good friend Terri Trespicio connected me with Susan McPherson, the author of a book she had just discovered called, The Lost Art of Connecting.

Of course, I knew immediately I'd have to invite her to be a guest on the Marketing Mentor Podcast -- and, excellent connector that she is, she said yes immediately too.

No wonder McPherson's book was recently listed on the best books of 2021.

In Episode #430, we talked about connecting, of course: what it is and how it’s different from networking, as well as how to do it, especially if you’re an introvert.

So listen here (or below) and learn.


If you like what you hear, we’d love it if you write a review, subscribe on Apple Podcasts and sign up for Quick Tips from Marketing Mentor.

Related Marketing Ideas

  Back to blog