Out of sight, out of mind -- that's more and more the reality these days.
So if you do nothing else, please use an email newsletter to stay top of mind with everyone who knows you and your work.I've been preaching this for years.
But when I heard Ann Handley's opening Keynote at the recent AWAI Copywriting Bootcamp, I had an epiphany.
One point she made really hit home.
Email "newsletters" are not about the "news."It's about the "letter".
Why didn't I think of that?
Of course, it's about the letter.
Because email is a one-to-one communication, whether you send it to 15, 150 or 15,000 people.
So the more "you" in your email newsletter (and the rest of your marketing, for that matter), the more your clients and prospects will want to read it...the better they will get to know you and start to trust you.
It's just a matter of time -- and timing -- before they hire you.
And that's what makes marketing work.
Want to see what Ann's idea inspired me to do? Watch the short video above or here.
Then be sure to sign up for Ann's email newsletter, "Annarchy," at https://annhandley.com/
And if you need accountability to get your email newsletter done, check out my small coaching groups, (next ones start soon).
Here's what member, recently said:
"If you're at a point where you need to reinvigorate some aspect of your marketing efforts, grab a spot in one of Ilise's groups. The experience has made me more focused and committed, and my business' future looks brighter."
A few more resources for you:
- Listen to my latest podcast interview with Strategic Copywriter, Danielle Z. Hughes: Asking For Help = Business Growth!
- If you can't find time to get your marketing done, join one of my next Virtual Co-Working Sessions August 2 & 3 Details: http://bit.ly/GetYourMarketingDone
- Join me in Austin, Oct 27-29, 2019 for #FreeCon19? Take advantage of the Super Early Bird price of $205 (before July 22) to attend this action-packed 3-day event featuring Brian Clark, founder of Copyblogger, Pamela Slim, author of "Escape from Cubicle Nation" & more! Details: http://bit.ly/IliseBenun