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Stop being the cobbler’s child

Posted by Ilise Benun on

We all know how tricky it is to make updating your own web site enough of a priority that it doesn’t drag on a year or more (you know who you are!). And because we all need good models of people doing things right, I was excited for long time...

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[Podcast] On Overcoming Fear of Self Promotion

Posted by Ilise Benun on

On Episode #315 of the Marketing Mentor Podcast, Wendy Merrill, a consultant like me but specializing in professional services, shares her LinkedIn strategy that works and her tips for helping her clients overcome the fear of self-promotion — yes, architects and lawyers experience that too! Check out Wendy’s web site here. And...

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Finally, a way to present yourself authentically online

Posted by Ilise Benun on

What if you could have an online presence that showed all of who you are, not just your “professional” side? You see, the thing about LinkedIn is that it’s a professional environment, perfect for everything about you (or me) that is work-related. But that is also the problem. You may...

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Are You Ready to Take the Step to Subcontracting? Our Podcast Guest Explains How

Posted by Ilise Benun on

What happens if a creative professional successfully markets their services and they find themselves with more work than they can comfortably complete? A good problem to have, right? That is also an opportunity to take your business to an entirely new level. I’ve been getting lots of great feedback about...

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[Video] James Sommerville, VP of Global Design at Coke for HOWDesignLive@SCAD Season 2:

Posted by Ilise Benun on

It was kind of amazing to have 2 guests in Savannah earlier this month for the HOWDesignLive@SCAD Live Interview Series, an innovative partnership between HOW and the Graphic Design Department of the Savannah College of Art & Design. Episode 2 of Season 2 will make for some excellent “weekend watching” —  James Sommerville, VP of Global Design for...

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