Some things never change: relationships

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There’s a lot of talk about how marketing is changing, especially with all the new marketing tools available.

It’s true. The avenues of marketing are in flux. But the one thing that holds true is the importance of relationships. Even though the tools change, marketing doesn’t change – because it is driven by developing, nurturing, and cultivating relationships with your clients and prospects.

Listen to this interview (8:38 minutes) I did with Jim Blasingame on this topic (Is Marketing Changing for the 21st Century?) on the Marketing Mentor Podcast stream.

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