The Marketing Mix
Read, watch and listen to the latest insights from Marketing Mentor & friends
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What to Do When You Don’t “Feel” Like It
Wins are easy to come by when you’re motivated. But motivation can be fickle. That’s why now is the perfect time to develop something stronger than motivation... habit.
The “Perfect Pitch” is… Not a Pitch!
If you ever avoid marketing your business because you don’t want to “bother” anyone... here's a very easy way to attract the clients you need without bothering anyone - ever.
Discipline doesn’t work! This does…
Have you noticed that when you schedule time on your calendar to do your marketing, it magically disappears? Gobbled up by things that seem more important… like client work. After...
Outreach Won't Work Without This...
Client outreach won't work for creative professionals and freelancers unless you do some relationship building by using the three tools of the Simplest Marketing Plan together.
Asking vs. Giving: How to Use Generosity as a M...
I often tell my clients not to pitch their services - ever! Not that there’s anything wrong with pitching. We all need work, and directly asking for it is one...
The #1 Key to Successful Outreach
Doing your outreach consistently is what makes it work. You can’t do a few, then drop it for a while. And that means not getting discouraged when it doesn’t work...
A New Outreach Mindset: You Come Bearing Gifts
There are clients out there for you - oodles of them - struggling with problems that you can solve for them. And if you do your outreach right, you will...
To Pitch or Not to Pitch?
Once you make a new connection, how and when should you pitch your services to them? Short answer: Never! Here's what to do instead...
Don't Worry - You're Not "That Guy"
Often, creatives don’t like networking because they don't want to come off as pushy. But networking isn’t about selling yourself or your services. It’s not even about landing new clients!...
Cure Your Fear of Marketing (and Spiders!)
If you avoid marketing your business out of fear that people will “see” what you’re doing or you'll say the wrong thing… this simple mindset shift will help.
How to Build Momentum in Your Creative Business
Life as a creative business owner is an ebb and flow. But sometimes - especially in the beginning - it can feel like your business is all ebb and no...
The Hidden Purpose of Content Marketing
The hidden reason you should be doing content marketing isn't what you think. It's much simpler. And understanding it will make your content both more impactful and easier to create.
2016 by the numbers (repost)
In 2015, Copywriter, Deidre Rienzo, hit a milestone that seemed unreachable when she started out 9 years earlier … she reached her corporate salary from 2007. So of course, she was thrilled. But she was...
How to “Pumpkin Plan” your business
This is a guest post by Rebekah Mays, the owner of Thrive Copywriting. She helps sustainable and purpose-driven brands grow their leads and sales through SEO content strategy and writing. You can learn...
This cheesy Christmas movie totally teaches the...
In this hysterical guest post from content strategist and writer, Rebekah Mays, we see how the 3 tools from Marketing Mentor's Simplest Marketing Plan are used in a cheesy Christmas movie on...
Watch my CreativeLive course free Monday (7/18)...
Ilise Benun presenting “Command the Fees You Deserve” If you’ve been meaning to watch my CreativeLive course, “Command the Fees You Deserve,” set aside some time Monday & Tuesday when...
[Podcast] Experienced Newbie #4 - Entering the ...
Episode #319 of the Marketing Mentor Podcast: another "experienced newbie" tries something new "on the side" and on the 1 year anniversary of Maryland-based, Brand Joint, has a lot to show...
5 Valuable Marketing Tips That Will Make You A ...
When I ask people what marketing tools they use, so many say, “word of mouth,” which makes my blood boil (ok, that may be a little dramatic!) because word of...