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[Podcast] Experienced Newbie #4 - Entering the Brand New Cannabis Market

Posted by Ilise Benun on

Episode #319 of the Marketing Mentor Podcast: another "experienced newbie" tries something new "on the side" and on the 1 year anniversary of Maryland-based, Brand Joint, has a lot to show for it! How do you start a brand new branding business that focuses on a brand new industry? And how...

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Should You Join BNI (Business Networking International)?

Posted by Ilise Benun on

Should you join the ubiquitous global networking organization, Business Networking International? It’s not for everyone but I do have lots of clients who are members — for all the right reasons. What are those reasons? Here’s the experience of Baltimore-based designer, Deb Dulin of Dulin Design: I took your advice and joined...

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Watch my CreativeLive course free Monday (7/18) & Tuesday (7/19)

Posted by Ilise Benun on

Ilise Benun presenting “Command the Fees You Deserve” If you’ve been meaning to watch my CreativeLive course, “Command the Fees You Deserve,” set aside some time Monday & Tuesday when it will be broadcast free here.   Jeff Large wrote an amazing blog post with all of his notes and...

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5 Valuable Marketing Tips That Will Make You A Smarter Marketer

Posted by Ilise Benun on

When I ask people what marketing tools they use, so many say, “word of mouth,” which makes my blood boil (ok, that may be a little dramatic!) because word of mouth is not a marketing tool! It’s something that happens to you! You don’t control it. And to me, marketing...

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Watch this Weekend to Take Charge of Your Bottom Line Next Week

Posted by Ilise Benun on

If you’re wondering why your clients won’t pay you what you’re worth, watch May 13-14 when I talk dollars and sense in my online course: Command the Fees You Deserve for CreativeLive.com. The course will be streaming LIVE and you can watch for FREE from 9:00 am – 9:00 pm Pacific Time this Friday and Saturday.…

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