The Marketing Mix
Read, watch and listen to the latest insights from Marketing Mentor & friends
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Case Studies for Creative Professionals with Ca...
One of the most effective but underutilized marketing tools for creative professionals is the case study. Casey Hibbard, who calls herself a success story specialist, shares her expertise. So if...
Freeing your time: Me and Jenny Blake
If you have too much work and not enough time, Episode #467 of the Marketing Mentor Podcast is for you. I had the best conversation with Jenny Blake, author of...
[Podcast] Experienced Newbies: Your Online Pres...
In my latest podcast interview, I kick off a new series called “Experienced Newbies.” We’ll be following communications professional, Lisa Mullis, as she goes through a mid-career makeover and navigates the...
Do You Yearn for Your Clients to Love You?
Podcast Episode #392: On the Signs of Strong Client Relationships with Michael e. Stern In the latest podcast chat with my old friend, veteran creative professional and photographer, Michael e. Stern,...
Podcast Week: #1 Silencing The Inner Critic wit...
This week on the blog, I’ll be featuring all podcast interviews — some me interviewing others, some others interviewing me — perfect for any vacation or long-weekend listening you might...
Revolve Podcast #2: Qualifying Your Prospects w...
Podcast interview with Revolve speaker, Ahava Leibtag of Aha Media For this 2nd episode in my special Revolve Conference series on the MarketingMentorPodcast.com, I welcome Ahava Leibtag, owner of Aha Media Group, a content...
[Podcast] #295 Value-Based Bartering with Micha...
A spread from the book by Michael e. Stern of BuildaBetterPhotograph.com Here’s #7 in a series of chatty (but meaty) conversations between me and time lapse filmmaker, Michael e. Stern of...
Why you should never listen to the inner critic
Last week, I held my annual “birthday sale” in the Marketing Mentor Shop–but I almost didn’t do it. As I was writing the email message announcing the sale, I heard...
Revolve Podcast #1: Digital Marketing with Rive...
Here’s something new: the first installment of the “Revolve Conference Speaker Podcast Series.” In this episode, I interview Rivers Pearce, Director of Marketing at Boomtown, who will be speaking on Marketing Technology for Agencies &...
[Podcast] How to get projects that are perfect ...
Photo by Michael e. Stern Has this ever happened to you? You hear about a project and think to yourself, “That is perfect for me!” The only problem: the client...
Top 10 podcasts of 2015
Instead of waistline-expansion, take time before the year ends for brain-expansion! Cozy up and expand your knowledge with our most popular podcasts from 2015. Episode 1, #HOWLive 2015...
Podcast: What do art buyers really care about?
Recently I interviewed Scott Hull, an agent for illustrators who, when you ask what he does, says he, “links creativity to the corporate world." We talked a lot about how...
Interview with the illustration “king” of self-...
Daniel Pelavin is entering his 5th decade as a typographic designer and illustrator. I had the pleasure of meeting him at the Graphic Artists Guild’s Reboot, Retool, Refuel conference. He was pointed...