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[Podcast] On Overcoming Fear of Self Promotion

Posted by Ilise Benun on

On Episode #315 of the Marketing Mentor Podcast, Wendy Merrill, a consultant like me but specializing in professional services, shares her LinkedIn strategy that works and her tips for helping her clients overcome the fear of self-promotion — yes, architects and lawyers experience that too! Check out Wendy’s web site here. And...

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Are You Ready to Take the Step to Subcontracting? Our Podcast Guest Explains How

Posted by Ilise Benun on

What happens if a creative professional successfully markets their services and they find themselves with more work than they can comfortably complete? A good problem to have, right? That is also an opportunity to take your business to an entirely new level. I’ve been getting lots of great feedback about...

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[Podcast] Answers to Your Burning Questions for the “Ideal Client”

Posted by Ilise Benun on

I must say, I love this week’s webinar, 3 Steps to Your Ideal Clients, in which I outlined exactly what you have to know in order to find and approach your ideal clients (that’s Part 1), followed by a kick-ass interview with my “surprise guest” (that’s Part 2). I asked all the...

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If you missed the webinar, “3 Steps to Your Ideal Clients”….

Posted by Ilise Benun on

…here are a few of the tweeted highlights, thanks to Janet Falk, Stephanie Helline and Michelle Garrett. This is just a taste of what you’ll learn at the Get Better Clients Bootcamp on May 2, 2017 in Chicago. Details here. And listen to the podcast versions here: Part 1: How...

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[Podcast] How to Get Started with Sub-Contracting

Posted by Ilise Benun on

Robert McGuire started as a solo content writer but has quickly grown his business into an agency with 12+ sub-contractors who do the work for him. Through that process, he’s learned a lot about getting over the obstacles to delegating and outsourcing, which he shares in this week’s podcast, the...

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