My newsletter saved the day

Is doing a newsletter really worth it? This is question I get a lot. The answer is undeniably, unequivocally YES. Here is yet another reason. You m...

My project was dragging on forever…

One of my projects was dragging on. The client was agonizing over her direction. Time kept passing. Phone calls would get rescheduled. Her edits we...

“Your Self Promotion is Not About You” — What This Really Means

I know it sounds like a contradiction, but trust me when I say that effective marketing isn’t about you. It’s about them — your ideal clients. Her...

[Podcast] How to get projects that are perfect for you

Has this ever happened to you? You hear about a project and think to yourself, “That is perfect for me!” The only problem: the client doesn’t know...