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My newsletter saved the day

Posted by Deidre Rienzo on

Is doing a newsletter really worth it? This is question I get a lot. The answer is undeniably, unequivocally YES. Here is yet another reason.

You might recall a few months ago when (although I may have been slightly overreacting) I thought my business was going down in flames. Well, things started looking up when this happened:

I got an email with the subject line, “Let’s talk.” The message said:

A colleague forwarded your email. It really caught my attention so I’d like to set up a time to chat.

Below was my un-newsletter about doing the bear crawl with a note that said:

This copywriter might be worth checking out.

And pretty much, that’s how I got a new client who has hired me for 4 projects so far.

Sometimes marketing really does feel like magic.

Although I distinctly remember Ilise saying something like, “A newsletter puts you in their inbox in their time of need,” which sounds more viable than magic.

I think it’s a little bit of both, actually.

I do know that when you put the effort out there, it comes back.

Super grateful for the forwarder, the forwardee, and everyone involved in this marketing magic—especially Ilise, without whom I would’ve fallen off the marketing wagon long ago.

Need someone to get your magical butt in gear? Try a free mentoring session with Ilise.

Hi, I’m Deidre. In my posts, I talk about my voyage down the road of self-employment as a web copywriter, my achievements and roadblocks along the way, and what I’m learning as I go (with Marketing Mentor as my guide). To keep in touch, sign up for my un-newsletter here and get my freebie download, 12 Sparks to Write Sizzling, Audience-Attracting Website Words.

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