How to avoid being a bad KISSer
In our quest to KISS, you know "Keep it simple, stupid." do you think it's possible to keep it too simple? In one of my recent email blasts, "Beware the...Read more
How much is a car?
Laurel sent this in as a response to Deidre’s post about the numbers guessing game, and we simply had to share. The Money Conversation is always a dance, isn’t it?...Read more
Growing Your Business with Marketing, Week 7: See my site, hire my brain
This is Week Seven of a 52-week project/experiment in DIY marketing. Armed with nothing but a copy of the 2009 Grow Your Business Marketing Plan + Calendar and my bare wits, I'm applying the skills you need to grow a business in real time, day by day, and reporting on them week by week. You…Read more
Guest Post: Land with a bigger thud
Today we are introducing our first series of guest posts from Jennifer Neal, of K9 Design in Toronto, Ontario, Canada. Jennifer and I have been working together through the Marketing...Read more
Mixmasters Elsewhere: Colleen on getting your 15 minutes of fame
Unlike designer and Marketing Mentor friend Jeff Fisher, I am not a big self-promoter. Or, to be precise, I am not very comfortable tooting my own horn. (I blame it...Read more
The communicatrix’s top 12 tips for creating a newsletter people will read every time it hits their inbox
Every time I sign up for a new newsletter, I cross my fingers and hope. And almost invariably, I am disappointed. It’s very hard, apparently, to get a newsletter right,...Read more
Call for outside passions
Sheree Clark of Sayles Graphic Design is doing a presentation at the HOW Design Conference in Atlanta in June. It’s called “Inspired by our Passions: The Pursuit of an Enriched...Read more
Marketing 101: Is your email address on everything?
Of course, we all have our email addresses on our business cards and our business websites. But often enough that it shocks me, people still neglect to include email contact info on a business blog—a place where potential clients are hovering all the time! Spam worries? If you fear bots harvesting your address, you don’t…Read more