Just a reminder: It’s Not About You
It’s a tricky concept but essential, so I’ll keep harping on it. So many aspects of your business are actually not about you. Your elevator pitch is not about you. The homepage of your web site is not about you. Your positioning statement is not about you….and on and on and on. If you think…Read more
What I Mean When I Say, "Your Proposal Is Not About You"
You’ve heard me say it before, “Your proposal is not about you.” (BTW Neither is your pricing.) But maybe I haven’t explained it clearly enough yet. So I tried again in my recent podcast/interview with Nathan Powell of Nusii Proposal Software. Listen (or read the transcription) to learn all about how to write proposals that are not about you.Read more
Start your own freelance business today
If you’re a new freelancer, you’re moonlighting, or you’re in-house but hoping to make the jump—then my brand new 2-week, online course, “How To Start Your Own Freelance Business” is...Read more
Do You Know Your Competition?
When someone signs up for my free mentoring session, I ask them to fill out this getting starting questionnaire which becomes the foundation document for their marketing plan. Usually, it shows very clearly what they should be doing (and what they’re not doing). The questionnaire is pretty straightforward—yet one question that most people leave blank…Read more
What to do when they just want a price
Here’s another question I answered recently through my email mentoring service. Q: I have a prospect that I’ve been keeping in touch with periodically. When we first spoke he told me that has a designer he already uses. Last week I sent a keep in touch email and he replied: “Thanks, I appreciate you keeping…Read more
Podcast: What do art buyers really care about?
Recently I interviewed Scott Hull, an agent for illustrators who, when you ask what he does, says he, “links creativity to the corporate world." We talked a lot about how...Read more
Interview with the illustration “king” of self-promotion, Daniel Pelavin
Daniel Pelavin is entering his 5th decade as a typographic designer and illustrator. I had the pleasure of meeting him at the Graphic Artists Guild’s Reboot, Retool, Refuel conference. He was pointed out as being “the king of self-promotion,” and of course, I had to find out more. Daniel agreed to an interview so I asked him…Read more