The communicatrix’s top 12 tips for creating a newsletter people will read every time it hits their inbox
Every time I sign up for a new newsletter, I cross my fingers and hope. And almost invariably, I am disappointed. It’s very hard, apparently, to get a newsletter right,...Read more
Call for outside passions
Sheree Clark of Sayles Graphic Design is doing a presentation at the HOW Design Conference in Atlanta in June. It’s called “Inspired by our Passions: The Pursuit of an Enriched...Read more
Marketing 101: Is your email address on everything?
Of course, we all have our email addresses on our business cards and our business websites. But often enough that it shocks me, people still neglect to include email contact info on a business blog—a place where potential clients are hovering all the time! Spam worries? If you fear bots harvesting your address, you don’t…Read more
Super-cheap self-promotion: get your own email address
Yes, gmail and Yahoo! are free (and great). Yes, you get 100+ free addresses with your ISP account. Do yourself a favor and if you haven’t already, get yourself an email addy that has your URL in it (e.g., firstname.lastname@example.org). First, it’s yours forever for a small annual fee. No more sending out emails to…Read more