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Super-cheap self-promotion: get your own email address

Posted by Ilise Benun on

Yes, gmail and Yahoo! are free (and great). Yes, you get 100+ free addresses with your ISP account. Do yourself a favor and if you haven’t already, get yourself an email addy that has your URL in it (e.g., colleen@marketing-mentor.com). First, it’s yours forever for a small annual fee. No more sending out emails to…

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‘Tis the season to work the room quickly

Posted by Ilise Benun on

Like it or not, with Halloween is behind us, the Thanks-chris-new-kwanz-ukkuh season has officially begun. For many of us, that means attending a lot more events, networking and otherwise, than we do during the rest of the year. Bruce Allen over at Marketing Catalyst has some interesting ideas about how to maximize your time at…

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Red Auerbach: Making it about them

Posted by Ilise Benun on

On NPR’s "Morning Edition" this past Sunday, they reported on the death of Boston Celtics’ basketball coach, Red Auerbach. In an excerpt from an interview, Auerbach said that a great coach will tell players what to do so they will absorb it, so they will react. "It’s not what you say; it’s what they hear."…

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Ilise’s Corner: Structure doesn’t have to be confining

Posted by Ilise Benun on

As I’ve noted in our upcoming book, The Art of Self-Promotion, one of the many challenges specific to the small business person is that of creating structure. Of course, plenty of entrepreneurs claim to have struck out on their own to escape structure, or at least, confinement. They’re the ones (and maybe you’re one of…

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Even loners need tribe

Posted by Ilise Benun on

I just returned from my weekly Toastmasters meeting. If you don’t know me, you might not think there’s anything remarkable in that, much less anything worth blogging about. But if you do, or if, like me, you’re the kind of person more comfortable working alone (a common affliction of sole proprietors), then you have some…

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