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Ten Second Tip: Unstick yourself

Posted by Ilise Benun on

I’m a huge fan of what I call "mind jogs": tools that serve as ‘hacks’ to stimulate creative thinking and get me out of my rut. I even keep a folder full of them on my browser toolbar (like the online version of The Creative Whack Pack, a wiki with...

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Ilise’s Corner: Email Hijacking

Posted by Ilise Benun on

A couple of weeks ago, in a comment on my post about pitching, Helena in Finland asked if she could use the email addresses she finds in the ‘cc:’ field of a friend’s forwarded joke to promote her business. Since it’s a question that comes up from time to time,...

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Ten-Second Tip: Come bearing chocolate

Posted by Ilise Benun on

Peleg and I are just back from the AWAI Fast Track to Success Bootcamp and there were lots of great tips and highlights, which we’ll tell you more about later. But my favorite moment was when John Cole, a copywriter who lives in Torino, Italy, gave me a piece of...

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Super-cheap self-promotion: get your own email address

Posted by Ilise Benun on

Yes, gmail and Yahoo! are free (and great). Yes, you get 100+ free addresses with your ISP account. Do yourself a favor and if you haven’t already, get yourself an email addy that has your URL in it (e.g., colleen@marketing-mentor.com). First, it’s yours forever for a small annual fee. No...

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‘Tis the season to work the room quickly

Posted by Ilise Benun on

Like it or not, with Halloween is behind us, the Thanks-chris-new-kwanz-ukkuh season has officially begun. For many of us, that means attending a lot more events, networking and otherwise, than we do during the rest of the year. Bruce Allen over at Marketing Catalyst has some interesting ideas about how...

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