The Marketing Mix
Read, watch and listen to the latest insights from Marketing Mentor & friends
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My newsletter saved the day
Is doing a newsletter really worth it? This is question I get a lot. The answer is undeniably, unequivocally YES. Here is yet another reason. You might recall a few...
My project was dragging on forever…
One of my projects was dragging on. The client was agonizing over her direction. Time kept passing. Phone calls would get rescheduled. Her edits were swaying drastically from the original...
Getting referrals? Don’t do this…
Lately I’ve been getting some great clients via referral. In the past few months, 5 new clients (qualified with budgets!) came my way via 5 different connections. Sounds awesome, right? While...
The quickest “yes” ever…
I’ve spoken to clients before who seemed like they’d done their research, read my website thoroughly, and knew they were going to hire me before we even got on the...
Can I change old habits?
I’ve always been the kind of person who waits until I have no clean clothes to do laundry…who waits until I can’t see my table anymore to clean my house…who...
Sunday & Monday: Watch the HOW keynotes fo...
I’m not at #HOWLive this year—but I’m going to watch the keynotes Sunday and Monday, May 22nd and 23rd for free (and you can too)! I have to admit, I...
Holiday blessings come without tires
Hi, I'm Deidre. In my posts, I talk about my voyage down the road of self-employment as a website copywriter, my achievements and roadblocks along the way, and what I’m learning as...
How I got 3 jobs from a boring newsletter
Hi, I'm Deidre. In my posts, I talk about my voyage down the road of self-employment as a website copywriter, my achievements and roadblocks along the way, and what I’m learning as...