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How to Present Tiered Pricing QTMM 11/15/17

Posted by Ilise Benun on

Are you offering tiered pricing?

It's the most profitable pricing strategy I've been using and advising my clients on lately. And sure enough, we're earning more with better projects.  

Tiered pricing, simply put, is when a client asks, "How much would it cost to get X" where X is what they think they need. In response, you propose a price for X PLUS 1-2 other options that would be even more effective, for a higher price, of course.

To make this work, you must set the right expectations and position yoursef as an "expert" making recommendations.  

Here's some language to try -- it helps to add humor too:

"I'm going to give you a couple options to choose from and some may make you fall off your chair. But I'll be there to catch you. How does that sound?" 

When you present the highest price first, you have “anchored” the price to make the middle and low options seem more affordable -- indeed they are!

Plus, believe me, it's much less stressful to wait for them to choose from your options than to wait for a "yes" or a "no."  

Try it and let me know how it works!

This is a tiny tidbit from my new Tiered Pricing Kit: How to Make More on Every Project, a brand new download I'll be introducing as part of the Black Friday Bundle in 10 days! So watch for that! Counting down...

If you like what you read, sign up for Quick Tips from Marketing Mentor.  

And if you need my help, sign up now for the free 30 minute mentoring session -- it's not a sales pitch, I promise!


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