Are you wasting time on the clients who are the least profitable?
Should you be charging for travel time?
How much time do you spend hunting for things?
And what about email? You know what I mean!
These are just a few of the questions I tackled with Corina Ludwig (pictured above with her new Great Dane puppy!), President of FunctionFox.com, an online time tracking and project management software for creative professionals – and a sponsor of my latest Simplest Marketing Planner. (Be sure to check out their free 14 day trial at FunctionFox.com/mm.)
I’ve been preaching for a while now about developing the habit of spending 30 minutes a day on your business and, ideally, using that time to do your marketing. But I have to admit that there are some things that require your focused attention and, usually, bigger blocks of time, which is even harder to carve out.
(BTW that’s why I started my new Get Your Marketing Done sessions. Find out more and when the next one is here: http://bit.ly/GetYourMarketingDone)
The reality is that in order to carve out any amount of time to work on your business, it helps to know where your time really is going. It’s just too easy to lie to ourselves about this.
In my new podcast interview, Corina reveals trends her company has uncovered regarding how many billable hours most creatives are spending – you may be surprised. How does your “utilization” or billable hours compare to others?
Listen here or below....