When you're self-employed, the ebb and flow is natural.
But it takes time to get used to, especially when you're new to self-employment.
It takes time to get used to the way things come and go -- to the fact that things come and go.
That's why, often, when things slow down, you think,
"Oh my God, this is the beginning of the end!"
But usually, it's not. It's just an ebb.
And that's the whole purpose of marketing...so that when things slow down, you know exactly what to do to ramp them up.
Your foot is on that pedal.
That's the beauty of marketing.
That's the effect of marketing...and yet, it takes time.
Plus, most people are impatient and want it to happen right away...
...sometimes for legitimate reasons ...
...and sometimes just because you want what you want when you want it.
The reality is you get what you get when you get it.
However, when you know how to get clients, you can control the flow.
Feast or famine are the extremes, and they are both very stressful.
But ebb and flow is natural, if you can relax into it.
Feast is better than famine, but it has its own challenges.
Because as nasty as famine is, the feast can be a problem too.
I've been thinking a lot about feast or famine lately and talking about it too, most recently on the podcast with Danielle Hughes, who has generated a feast for herself and is now saying, "Be careful what you wish for."