For 2019, I am boldly proposing that creative professionals like you will only need 3 marketing tools to attract your dream clients and it shouldn't take more than 30 minutes a day.
1. Strategic Networking — knowing exactly who you’re looking for and going where you know they will be
2. Targeted Outreach — reaching out to them with a hyper-personalized, super-customized message that shows why you're a good fit
3. “Bat-Signal” content marketing — relevant, useful content that cures your ideal clients’ pain and getting that content in front of them
So for 2019, I'm doing something a little different -- and a lot more affordable!
It's not a "course" or training -- although you are guaranteed to learn.
It's not a membership you'll be charged for every month and feel guilty for wasting -- but you will get subscriber-only content throughout the year.
It's not a download you'll lose on your computer -- although you will receive a monthly pdf document.
It's more like a magazine subscription -- where you pay once for your annual subscription and then you sit back and relax and wait for it to be delivered to you -- just in time to use it.
That's right, for a one-time payment of $49 (actual value $1999), you get the Simplest Marketing Planner I've ever created -- all in one place and sent to your inbox at the beginning of every month -- which includes free access to my "Office Hours," a monthly group coaching session.
Watch an excerpt from the first one here -- where I walk through step by step how to work the plan.
I know it sounds too good to be true but it's an experiment -- here's what I'm offering:
You get the "Simplest Marketing Planner" (PDF) every month
On the 1st of every month, you'll receive the plan for the month. That way, it will be much harder -- not impossible, but harder -- to forget to do your marketing or put it on that convenient "back burner" when client work (or doing the dishes) seem so much more important.
Don't worry. It's impossible to fall behind. The plan will be essentially the same every month -- except for the extras: fresh content and excellent examples -- so even if you drop out of the process for a month (or more), you don't have to "catch up."
The goal of this simple marketing plan is to help you put your business first by allocating 30 minutes/day (or the equivalent over the course of a week) to your marketing.
Each month's plan will integrate the 3 most effective tools, with fresh content and excellent examples for each new month. But once you're in the groove, once you have your 30 minutes/day routine down, once you've set the foundation, you'll be able to pick up where you left off without any trouble, even when if you stop marketing for a month or more.
I know you need guidelines and structure to get into this essential habit, I'll be reminding you every month -- with a set of simple instructions to follow.
Because I know that when you buy a marketing plan at the beginning of the year, by the time March (or 3rd quarter) rolls around, it can easily be lost on your computer somewhere. (I suspect that's what has happened with previous marketing plans I've developed over the years.)
Well for 2019, we're solving that problem and providing accountability, nudges, and a bit of nagging -- but with bat-signal content, so it will be helpful, not annoying.