Lost wallet…found perspective

| 2-min read Stay updated

Well, my goodness! Quite the whirlwind, isn’t it?

When news of COVID-19 started unfolding, I felt very uncertain like most of us. (Ilise nailed it when she said it feels like musical chairs!)

Doing any “marketing” just didn’t feel right.

So I just sat back and paused and paid attention, finding comfort in the pups—who were entirely un-phased by even CNN’s most compelling reports.  

Then I went to the supermarket—where come to think of it, a surprising amount of my newsletter inspiration comes from—and something happened. Voila, I knew what I wanted to write about.

So I shared this newsletter, and I’m so glad I did. It elicited the most responses probably ever. Genuine, heartfelt, warm responses that were so beautiful and connective. One of which was from Ilise, asking me to share it here.

Dear Friend,

After my masked trip to the supermarket, I saw a wallet in a shopping cart—crammed in the corner of the lot near my car, but far away from everything else.

It was open, with papers and a checkbook sticking out.

With everything feeling questionable right now, I hesitated: Was this wallet safe to touch? Or was this some sort of bait for a weird scam? I thought, just disinfect your hands, get in your car, and go home.

But then I thought: What if it really is someone’s wallet? What if it were my wallet?

So I spent 10 minutes online locating this woman, Wendy, to whom the wallet belonged. Turns out she worked inside the supermarket.

She was so immensely grateful. She told me:

I was running around like crazy. I had to go home and bring my kids groceries. What’s happening in the world is making me so anxious—and then losing my wallet on top of it?! I can’t thank you enough.

The point?

I was almost someone who put on my blinders and ignored the wallet, consumed by headlines and worries and fears. But taking that action to help…it felt so good. It was the most calm and happy I felt all day. Not to mention the fact that Wendy deserved my gratitude; she’s working in the supermarket and keeping me fed!

We’re all still people who sometimes need help, COVID-19 or not. I know it’s crazy and uncertain and scary—but let’s stick together and smile from underneath our face masks.

Sending love and support,


I hope you are well. I hope you’re weathering this game of musical chairs with optimism and support. And if you’d like to stay in touch, I’d love for you to sign up for my newsletter

Hi, I’m Deidre. In my posts, I talk about my voyage down the road of self-employment as a web copywriter, my achievements and roadblocks along the way, and what I’m learning as I go (with Marketing Mentor as my guide). To keep in touch, sign up for my un-newsletter here and get my freebie download, 12 Sparks to Write Sizzling, Audience-Attracting Website Words.

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