Have you sent a newsletter yet this year?
I asked this question in our recent Office Hours for the Simplest Marketing Plan, and here’s what everyone said:
Are you with the 33.5% who’s resisting? I hope today’s issue will help.
In my last issue, on “How to Stop Avoiding Your Newsletter,” we reframed “doing your newsletter” as simply “writing a letter.”
Much simpler, right? Read that issue here.
But maybe you still don’t know what to say.
Whenever you’re short on ideas, I like to say, “mimic the masters.”
That means:
- Find a few newsletters you really like
- Analyze what they’re doing well
- Do your version
A flurry of Simplest Marketing Plan members just published their first newsletter (or rebooted an existing one) - and so many are truly excellent!
Scroll down to see if they spark any ideas for you.
These are all LinkedIn newsletters, by the way. Which are much quicker to start and – best of all – the list is “built-in.” LinkedIn automatically invites all your contacts to subscribe. Watch the video about how to start one below too.
Here are a few really good brand new newsletters:
A Photo Minder, by Gene Smirnov
The Content Brief, by Clara Mathews
Deeper, by Joyce Flory
Quiet Authority, by Bonnie Heisse
And here are a few recently rebooted ones:
The Creative Spark, by Marla Norton
The Scott Hull Newsletter, by Scott Hull:
Pick your favorites and mimic what you like best.
Are you ready to start your own? I’ll walk you through it in this 3-minute video:
Do you have a newsletter? Use my network to spread it around. Share a link to it here!
And one tiny outreach tip…
If you ever catch yourself thinking “this person is way out of my league, I shouldn’t reach out…” you just have to watch what happened when SMP+ member, Kathryn Grill, reached out anyway.
Now promise me you will never assume anyone is “out of your league!”
That’s all for today. Thanks for reading.