Listen to this issue here 👇

 

I recently “snuck” into a yoga teacher training and came away with an insight for you…

You may have noticed that I follow my favorite yoga instructor, Meg Shuba, everywhere (I’m a bit of a groupie) because I always learn so much from her. 

Now, I don’t teach yoga. But when Meg invited me to fill an extra cabana at her yoga teacher training in Costa Rica, it was an instant yes! (Being a groupie has its perks!) 

While eavesdropping on her classes, it hit me:

Marketing yourself is a lot like teaching yoga.

Here’s what I mean…

Meg teaches her trainees not just how to teach the poses, but also how to bring themselves to the front of the room in a very assertive, almost authoritative way.

That’s what I feel like I’m teaching you, too.

For example…

Of course, I want you to learn the 3 tools of my Simplest Marketing Plan…

• High-Quality Content…
• Strategic Networking…
• Targeted Outreach…

But I especially want you to own them in a way that positions you as an authority in your business (and your life).

Meg was showing these 20-somethings how to integrate the life experiences that have shaped them into their yoga practice. 

Which must be challenging for someone so young! I doubt I could have done it back then…

But if you think about it, isn’t that what you’re trying to do in your own marketing? Even in your 40s, 50s, 60s and beyond?

The idea is to sprinkle yourself (and maybe even your wisdom) into your marketing.

You can’t be meek. You can’t be wishy-washy. 

You have to stand strong and say, “Here I am! This is what I think. This is what I have learned. This is what I know.”

Are you doing that? If so, how does it feel? If not, why not? Share here.

With that said, now I’m going to contradict myself - very zen! 😉

Because while you do have to bring yourself through your marketing, you also have to listen to the market and let it guide you. It’s a balancing act for sure.

More on how to do that in my next post. Stay tuned!

In the meantime, watch a sneak peek in the “Best Bits” from my recent Simplest Marketing Plan Office Hours here:

Then check out the amazing sketch of our session by the fabulous Antonio Meza:

And if you ever need to do yoga in beautiful places all over the world, Meg Shuba puts on the best retreats!

That’s all for today. Thanks for reading.