[Podcast] #351 What's Your Value to Your Dream Clients?
Do You Know What Your Value Is to Your Dream Clients? Lately, I’ve been focused on 2 related topics in my speaking and writing: how to create what I call...Read more
Watch my CreativeLive course free Monday (7/18) & Tuesday (7/19)
If you’ve been meaning to watch my CreativeLive course, “Command the Fees You Deserve,” set aside some time Monday & Tuesday when it will be broadcast free here. Jeff Large...Read more
[Webinar] 3 Easy Steps to Price Your Creative Projects
One of the most stressful elements of running a creative business is determining how much to charge. While you want your prices to be competitive enough to attract new clients,...Read more
Should you always negotiate?
It has recently dawned on me that a lot of people out there, creative ones especially, think there’s something wrong with negotiating. That if you negotiate, if you don’t “stand your...Read more
“Your Self Promotion is Not About You” — What This Really Means
I know it sounds like a contradiction, but trust me when I say that effective marketing isn’t about you. It’s about them — your ideal clients. Here’s what I mean...Read more
[Podcast] #295 Value-Based Bartering with Michael e. Stern
Here’s #7 in a series of chatty (but meaty) conversations between me and time lapse filmmaker, Michael e. Stern of BuildaBetterPhotograph.com. In this episode, Stern updates us on the big entertainment...Read more
How to figure out what to charge
In the latest podcast, Ilise Benun of Marketing-Mentor.com chats with Steve Maurer, a copywriter in the vertical B2B Industrial Manufacturing niche, about the changes he’s making to his business, based...Read more