Are you still the same exact person you were 10 years ago? Do you have the same skillset?
Would you want to be vetted by new clients based on the first project you ever did?
The past doesn’t always reflect the present—especially when it comes to our websites, our portfolios, and our content.
Old blog posts on our websites are still getting found and read. They can either be helping—or hindering—our client-finding and SEO efforts.
Yet for many of us, they end up being out of sight, out of mind.
One of my end-of-year goals it to complete a blog content audit, which will have many benefits.
One is that I’ll be able to update outdated posts and re-release them!
Sometimes I feel like I’ve blogged about every possible topic under the sun. But just like how the fashion from our teens is back in style again—what’s old becomes new again—especially with a few tweaks and updates.
I’ve been blogging since 2010. I didn’t necessarily know then what I know now. And by sifting through my content and tweaking it, I’ll be able to make my site more of a powerhouse to attract ideal clients. Plus, it will just feel good to know that all that stuff I haven’t been paying any attention to will get a good once-over.
Want to know more? In my latest blog post, I consider: Is it time to audit your web content?
Hi, I’m Jill, a web designer/developer who partners with talented designers, copywriters, and agencies on their websites, and their client’s sites. I’m passionate about crafting beautiful and innovative WordPress websites focused on clear positioning and positive user experiences. See my work & get my free report, Get Your Website Done: 12 Actionable Steps for Designers.