My mother has been sorting through all her stuff as she gets ready for a big move and the next chapter of her life.

When I was in LA with her recently, she sent me home with a box full of my old newsletters – mostly printed ones from as far back as 1993, when it was called The Art of Self Promotion. 

You see, at that point, there was no email and I didn't have a computer. (In fact, the first person I knew with a computer was my cousin and I have a very clear memory of wondering what the heck he would do with it. Turns out he was using it for the stock market. And let's just say that was a smart move.)

The other day, I showed these old printed newsletters to Bonnie Fanning, who helps with my Quick Tips, and she said, “Wait - have you been publishing consistently since 1993 or before?"

I shot back, "Before! I actually started my newsletter in 1990."

"Wow. That's impressive. So many people have trouble even starting. What makes it possible for you to be so consistent for so long?

I said, “I do what I say I'll do.”

That's when she said something I haven’t been able to get out of my head. “Ok that feels more like a personality thing. A YOU thing.”

And I thought, well, maybe.

So I had to do a podcast episode about it! (That's where I get my content ideas -- always in response to something I hear.)

Because here's the thing: there’s nothing special about me. I am simply committed to my business, and therefore to my marketing. Anyone could be.

Plus, one of the principles I live by is that I do what I say I'll do -- even if it's just for myself.

Actually, especially if it's for me. 

Anyone could make that decision. In fact I talked about "deciding" earlier this year when my mother told me she'd "decided" to take her meds every day -- after years and years of being inconsistent. (Ugh!)

Why wouldn’t you decide to commit to yourself and to your business and to your own marketing and never again question whether or not you’ll do your newsletter?

I have been publishing my Quick Tips (the digital evolution of The Art of Self Promotion) via email every 2 weeks for a good 25 years and The Marketing Mentor Podcast also every 2 weeks since 2008. (This is episode #550!)

I don’t think about whether I "want" to or whether I have any good ideas.

I do what I say I will do and that includes my Quick Tips and my podcast. 

For more on this...listen here (and below):

And If you want my help figuring all of this out, take advantage of my free mentoring session.

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